Hi! i'm a student who recently got "hired" to build an app for a startup. It's stipend based and broken down into 3 phases for payments. I think the idea is pretty good and am excited for the project. The other two members of the startup have spent a lot of time on the market research aspect of it and have a pretty solid board of advisors. My question is, when/how/if I should ask for equity if the project is going well from my end. I think theres real potential here and wouldn't like to miss out on the long term opportunity. I'm sure they would keep me around if I did well on the app but still.
My friend's journal app is going to get advertised! (Somewhat…with a tiny budget) It's tiny that we don't know if we should put all in one platform, or split the already small budget into 2 for both platforms.
Wondering if anyone tried both to drive traffic to website/encourage more sign-up and found one platform is better than the other (price, reach etc.)? I know different products, different results — it depends. Just want to get a very general view here.