I've build a tech product MVP (a type of marketplace), and am now trying to find potential customers.
Since the product features are limited and also haven't tested it with real-world products/traffic, I have decided to approach companies to pilot/beta this and if they are happy we can form a deal. I have shortlisted some potential companies and have found their email addresses. I've also tracked down (via LinkedIn) key employees (leads, department heads, CxOs etc)working at said companies.
I'm seeking the community's input as to what's the best suited approach for my case. Should I cold email them or approach and directly pitch my idea (via LinkedIn messaging) to employees working at these companies?
Any advice/help is more than appreciated!