Company Approach Technique: Cold email vs LinkedIn message

Hello,

I've build a tech product MVP (a type of marketplace), and am now trying to find potential customers.

Since the product features are limited and also haven't tested it with real-world products/traffic, I have decided to approach companies to pilot/beta this and if they are happy we can form a deal. I have shortlisted some potential companies and have found their email addresses. I've also tracked down (via LinkedIn) key employees (leads, department heads, CxOs etc)working at said companies.

I'm seeking the community's input as to what's the best suited approach for my case. Should I cold email them or approach and directly pitch my idea (via LinkedIn messaging) to employees working at these companies?

Any advice/help is more than appreciated!

Thank you

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Startups – Rapid Growth and Innovation is in Our Very Nature!

An Advertisement Technique

Hii, I have started my startup in tech service. I have designed a portal for the automation of schools and other teaching institutions. Since In India rural India schools lags in tech this product will help them to carry on with education. However my product carry some affordable costs but the service is being offered by Google classroom. So is there a way I can pitch my product to clients and they prefer my product over Google classroom.

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Startups – Rapid Growth and Innovation is in Our Very Nature!