We're in the early stages of promoting our website and were wondering the best methods for doing that on a fully digital scale. We have social media accounts for our business, but have been struggling to reach a larger number of people without spending lots of money on advertising because we don't have a huge budget.
We're also looking for feedback on our website. Lately we haven't been struggling to get a decent number of site visits, but we can't seem to translate those visits into sales. Could it be an issue with our website? Lately we've been wondering if we need to make it easier to find products on our website, or if we need to be offering more discounts for people who order. Right now we've only really offered a $ 3 dollar off discount for friends and family. Here's a link to the website: https://reflective4perspective.com/
Hoping you all can help!