So that's typical of the VC jargon, "think big", "be bold", "not fear incumbents", "move fast", "break things".
In the end it all means this:
1) They like the idea
2) They like the team
3) They like the vision
4) THEY don't like how conservative you are being
VCs think in bets, so for an investment to be worth their while it has to be aggressive in the vision, execution and risk profile, so a failure or a bankruptcy doesn't really mean that much for a VC, their money is made on the single startup which becomes successful.
You on the other hand, you only have this horse to ride, there are no alternative bets, you are essentially monodimensional and non-diversified.
Never give in to a VC and change your risk profile because they ask you to do so, because at the end of the day when the company fails it's not gonna be them finding themselves with nothing to show for after 5 years of hard work and sleepless nights
Always stick to your guns and keep the risk profile which works best for you, never compromise for equity.
If you do compromise, don't be dumb about it, don't believe your own hype (not to mention the one fed you by VCs), pay yourself accordingly. Extract 700k-1mm from the company as your salary every given year! If it's a tech startup even more than that 1.25-1.5mm is the appropriate salary and it has to be NET of taxes. If it's a tech startup in the Valley you can do 2-2.5mm net of taxes
It would be really helpful to see any of your business plans on here, but I can understand if that's highly confidential.
Either way any advice as to how to write a good business plan would be welcomed.
I already have a plan from well before I released my app 6 months, but things have changed quite a lot and I'm getting a lot more traction, so I'd like to really nail my business plan, if not only to help me out in narrowing my focus.