I'm looking to get some idea of what I should be asking for in terms of equity as a co-founder and head of product/engineering on a B2B/B2C application in the gig economy space.
The current founder is CEO/COO, not technical at all, and not familiar with building/scaling tech products. The founder does have a strong background in scaling companies from a business development/operations/marketing perspective. There was previously a CTO that left because he wasn't feeling comfortable in the startup environment. There is one developer, a support/operations contractor, and a small team of advisors working currently. The company has ~$ 375K in funding from friends/family/personal and a small accelerator investment. The current runway is ~4 months. There are a number of VCs who have shown interest in a seed round but according to the founder the company needs a strong product co-founder who is technical and can build a product roadmap/strategy that would demonstrate the pathway for growing the user base both on the B2B and B2C side.
In terms of company state, there are two mid-size partnerships and a decent number of customers paying monthly fees. The product itself is in MVP state and needs to be built out and improved significantly to continue growing the user base and fit other partners needs. The core idea is solid, it just needs to be expanded and extended.
My role would be leading product and engineering efforts – hiring developers, building a product strategy, developing a roadmap, and leading integration efforts with partners identified by the founder. The founder's role is primarily business development, operations, and sales/marketing strategy. I would be part time working ~20 hours per week.
Any advice on what I should be asking for in terms of equity or how I should approach this conversation? I was asked to come back with numbers on what I'm looking for. There would be no cash pay at this time and I'm okay with that as I'd still hold my day job.