Jerusalem/Abu Dhabi, Oct. 13, 2020 – OurCrowd, the world’s largest global venture investing platform and Emirates Angels Investors Association, the leading Emirati angel investment network, today held an online event which gave Israeli investors and entrepreneurs their first glimpse of the tech opportunities available in the United Arab Emirates. UAE Tech Investment Landscape: Introduction for the Israeli Ecosystem, broke records with over 2,000 registrants who were able to hear from some of the Emirates’ top business leaders and officials talking directly to Israelis for the first time.
Read more here.
Jerusalem/Abu Dhabi, Oct. 6, 2020 – OurCrowd, the world’s largest global venture investing platform and Israel’s most active venture investor, today announced the appointment of Dr. Sabah al-Binali as UAE-based venture partner and head of the Gulf region.
Read more here.
The post [PRESS RELEASE] SABAH-AL BINALI JOINS OURCROWD AS UAE-BASED VENTURE PARTNER & HEAD OF GULF REGION appeared first on OurCrowd Blog.
Jerusalem/Dubai, Oct. 6, 2020 – OurCrowd, the world’s largest global venture investing platform, today signed a memorandum of understanding with Phoenix, a business development company, to increase business and tech ties between Israel and the United Arab Emirates. This is the first announced alliance between a top-ranked UAE corporation and a major Israeli venture investment firm.
Read more here.
Recently, Launchnotes.io raised a $ 1.8 million seed round co-led by Cowboy Ventures and Bull City Ventures. LaunchNotes essentially helps businesses communicate their software updates to both internal and external customers.
In this edition of “Make this startup happen”, we will discuss how you can start this business and possibly grow it into a revenue generating entity.
For obvious reasons, I’ll not be covering topics around building/developing the product and neither will I be getting into product focussed growth strategies which are better formulated once you have some usage data.
Who is Competition?
- ReleaseNotes.io: Started last year, likely operating in stealth mode.
- Beamer: They were at 500k ARR in October 2019.
- Changelogfy: Started in 2018 and based out of Sao Paulo, Brazil. No funding information.
- Headway: No relevant information available.
- Noticeable: No relevant information available.
- AnnounceKit: Started in 2018, they have self reported $ 900 in monthly revenue (not verified).
- Onset.io: No relevant information available.
- LaunchNotes: Created by ex-Atlassian employees, they raised 1.8 million in seed funding.
- Lack of digital presence.
- Most of them haven’t raised external money.
- Prominent players mostly catering to enterprise clients.
Step 1: Ideal Domain name
Given the competition I believe AnnounceKit, LaunchNotes and ReleaseNotes have recognisable domains that are easy to recall but they are not .com (not a big difference).
Only Beamer and Changelogfy have .com domains, but beamer has the prefix “Get” in their domain. “Changelogfy” is not very intuitive to pronounce and can be easily misspelled.
So what can you do?
Get a short and recognisable .com domain. Here are some of them that you can pick up for around $ 10 to $ 13.
Since this newsletter goes to 2914 people, chances are these domains might be gone before you see this. So, here is a list of 100 available domains names: Download
You can buy one of these domains for $ 10. I chose to ignore all premium domains that sell for $ 100 or more because I do not think it is a necessity at this point.
Step 2: Crack the SEO game
To start things off, you’ll need keywords. Here are the top ones for this product that I found:
- product roadmapping
- release notes
- change management software
- free roadmap tool
- project tracker software
- release notes example
- roadmap software
- roadmap tool
- release notes template
- release notes example
Put all your SEO efforts around these keywords which includes everything from including them in your H1’s to creating content for your blog. These keywords can also be used for Google Adwords in case you want to be more aggressive about user acquisition.
You can download a list of 96 keywords (including the ones mentioned earlier) along with some stats to get you started on your SEO game: Download keyword list
Step 3: Pricing Strategies
Keep it as simple as possible and try to get small businesses/startups on lifetime contracts with limited features. First and foremost, this will keep up sell opportunities open + it will give you a launchpad on platforms like Pitchground, Secret & Appsumo.
The good deal range would be 2X features/output on your closest competitor’s free plan for a lifetime price. In this case LaunchNotes offers this on their free/basic plan, so 2X it.
Step 4: Referral/Affiliate Partnerships
Products like this grow faster with recommendations and good word of mouth. But again, it is important to choose your audience/referral partner carefully.
With that said, there are a few content domains that are worth looking into:
Product management blogs, newsletters and communities
Product management Slack groups
Product management podcasts
You can also collaborate and team up with influencer accounts on Twitter (listed below). Even though some of these accounts do not have a lot of followers, most of them hold a good amount of influence in the community.
- Thomas Kennedy – @ThePMCoach
- Bernardo Tirado – @the PMObox
- GrandmasterPM – @GrandmasterPM
- Karen Lopex – @datachick
- Elizabeth Glau – @elizabethglau
- Project Management – @ProManagement24
- Somma Bhattacharya – @Soma_b
- APM – @APMProjectMgmt
- Scott Ostby – @ScottOstby
- Michael Sliwinski – @MSliwinski
- Michael Kaplan – @mkaplanPMP
- John Ikeda – @LeadWithHonor
- Pmtips.net – @pmtips
- Agile Times – @agiletimes
- APMG – @APMG_Inter
- AXELOS – @AXELOS_GBP
- Project Manager.com – @ProjectTips
- ProjectManager.NET – @ProjectNetwork
- Elizabeth Harrin – @pm4girls
- Lindsay Scott – @projectmgmt
- Paul Slater – @Mushcado
- Linky Van Der Merwe – @virtualpm
Ideally, try and create an affiliate program to drive quality traffic from these influencers/ publishers. Do NOT get on any program where your expenses are not directly aligned with the number of signups. You can use partnerstack.com to run these campaigns.
Step 5: The PR + Social Media Game
Here is the list of journalists who covered this space recently.
- Frederic Lardinois, TechCrunch
- Christine Hall, Crunchbase
- Amit Chowdhry, Pulse 2.0
- Christina Cardoza, SDTimes
- Chantal Allam, TechWire
- Lucinda Shen, Fortune
In terms of traditional social media, none of these companies have any strong presence. So it is a good opportunity for a new player to fill that void.
The platforms ideal for this market would be:
- Reddit (saturated)
- Indie Hackers
Focus on platforms with low competition but only ones that have your core audience.
Twitter is great to make personal pitches. You can do things as simple as responding to people asking questions/commenting on topics around release notes (Related Tweets).
You can also directly reach out to PMs and ask them to try your product.
Reddit is brutal when it comes to promotions, so engage only through a knowledge sharing angle. You can also directly reach out to companies that have shared release notes related content and ask them to take your product for a spin. (Search page for release notes)
Consider also creating a subreddit for your brand and treat it like a “second” customer support knowledge base, it will reduce significant support time + you’ll rank for important keywords since Reddit has super-high SEO authority.
Finally, Indie Hackers is a good platform to both launch your product + share timely updates. The milestone section is fairly low competition, so use that to not only share updates but also to subtly announce plans or offers. But, do not spam.
On Indie Hackers you can also create your own community/group around your brand and build an audience on the platform.
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