A simple beginner guide of writing your startup landing page using AIDA that converts like crazy

When you are starting up, it’s very easy to get lost in a lot of details and stressing over small trivial things. At this stage, It’s super important to keep things simple & stupid.

The same goes for the landing page. At Denovers, I have worked with a lot of B2B Startup founders by designing their SaaS & App Products. Often we see those founders getting worried about the copy.

Writing & developing a landing page for your Startup seems to be difficult but it isn’t. With literally a zero background, you can come up with a basic but finished landing page with optimized conversions just in a day.

For this, I will map writing a landing page copy with a framework called AIDA.

AIDA stands for Attention, Interest, Desire, and Action; it is an eminent marketing model in terms of advertising, copywriting, and content paradigms in general.

This particular hierarchal model breaks down the step-by-step process of the user journey, from the point they visit your site until the purchase is made.

Let’s start exploring the magic.

Attention Aka Hero section of the landing page

Come up with a clear, captivating & Attention-grabbing headline with a clear value proposition on the Hero section of the landing page.

Don’t try to come up with your own terminologies, instead, try to relate with your user. See what problems solutions they are searching for and try to add them as a keyword in your headline. Ideally, capture emails in the Hero section too along with a CTA.

According to Marketing Experiments research, Over 90% of visitors who reported reading headlines also read CTA copy.

Interest Aka How it Works

Now you have got their attention, Its time to create some interest.

Tell your user in a decent and precise way the problem you are addressing and how you solve it.

Having 3 to 5 steps of how it works can also work like a charm over here.

Desire Aka Flaunt Customer Testimonials

Once interest is created, it’s the right time to flaunt some customer testimonials to ignite the desire in your customer’s mind.

Let them know how you have solved the pain points of others, bringing them the transformation they needed. This will, in return, hit them on the subconscious level how well you can do it for them as well.

If you are just starting and don’t have enough customer testimonials, share your product with friends and family for free. This will not only get you some testimonials, but it will also help you in getting early feedback which is really crucial at this stage.

Action Aka Pricing with a clear CTA

Well done, you have got your reader’s attention, have sparked interest and desire in them. Now its time for an Action.

Guide them with a clear call to action. Have a super clear lucid pricing table with clear CTA.

It’s up to you what you want them to do, maybe you want them to start a free trial? Or you want them to contact us? Or Book a Demo with the sales team? Whatever the goal is, make it clear.

Adding an explanatory FAQ section, in the end, will play a major role in eradicating all concerns and ambiguities in the reader’s mind

Bonus: Test & Iterate

Testing on regular basis is super important. Again, there is no need to get lost in a lot of details. Just do these two things

Install Google Analytics & Hotjar. This will help you in visualizing your user’s journey and to know what’s working and what’s not and then will eventually help you in doing Rapid Iterations, as they say.

At Denovers, there are some cases where I added a dialog box in the conversion flow which improvised Conversions by 10x.

Conclusion

Coming up with the first copy of your landing page with a high conversion goal is fairly easy. You just need to understand the value you are providing and translate it in a simple way as possible.

AIDA framework will not only help you in writing landing pages, but it can be applied easily to writing newsletters, ad copies, headlines, etc.

Need some help? or want me to review your Landing Page? feel free to comment.

I originally wrote this article on medium

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Single Page Applications and SEO

I am a software engineer who is wanting to build a startup idea. The plan was to build our web app as a Single Page Application with React. I've been reading a little bit about the challenges of SEO for SPAs and I wanted to know if this is still an issue in 2020?

As a dev, I'd much rather build a SPA so that my FE/BE are decoupled, reduce dev time, and better UX. However, since our idea is a platform for both businesses and individual consumers, SEO will definitely be important for us.

That being said, would it be better to build an SPA for the above reasons or MPA for SEO? Or is SEO with SPAs not as challenging nowadays?

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Is this a good pre-launch landing page conversion rate?

A month ago, I've had an app idea, basically an app that would be a competitor of existing platforms but would solve a common pain point.

Before I start coding, I've decided to first validate and test it. This is my first time testing an idea like this. So, I've made a couple mockups and built a landing page with: – A mailing list subscription form that says that the app is coming soon and to leave email address to stay informed – A separate feedback form that serves to validate the problem and dig deeper into issues linked to the existing platform.

I've started ad campaigns on reddit and Facebook targeting the people around me. Basically 5 dollars a day on each platform for 2 weeks now.

Here are the numbers from these campaigns. The click through rate on Reddit was around 0.5%. This is computed against impressions which are in the 100s of thousands. Facebook was around 1% with one order of magnitude smaller impressions compared to Reddit.

I'm using Google analytics and I found out that a big chunk of those clicks actually never make it to the landing page, closing their browser right after the ad click I'm guessing.

Out of those who finally make it to the landing page (about a 1000 people), the subscription to mailing list conversion rate (number of people visiting VS number of people who subscribed) sits at around 5.15%. The feedback form's conversion rate sits at about 2.6%.

On the page, I've also added some share buttons, and WhatsApp brought in about 49 visits with a subscription conversion rate of 9.63% and a feedback form conversion rate of 6%.

Just by looking at these numbers (without factoring in the form's results which are positive) and from your experience, what would be your initial thoughts? Is this something worth digging deeper in?

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Google/Facebook ads terminology/guidelines mind map + Landing page CRO checklists & LP wireframes, copywriting formulas & teardowns, + advanced Facebook ads targeting checklist

Spent all day taking everything in my head and putting it onto a mind map. It usually helps me find weaknesses in my understanding/skillset, improves memory recall, cements understanding, etc… so I try to do it at least once per business quarter.

Mind map

The mind map breaks everything into digestible chunks of 2 – 4 items per category/subcategory. It's pretty massive (around 6mb in size). The customer journey section is a bit messy, so I apologize in advance for that.

Topics covered:

  • Landing Page CRO – Some standard frameworks & best practices
  • Neuromarketing – Basic psychology of learning modalities, limbic system functionalities & chemicals, cognitive biases, nonconscious motivators, etc…
  • Facebook/Google ads – targeting, content, ad types, etc.. all based on the buyer journey phase.

Link: http://www.xmind.net/m/B2KKmu

*Best experienced on desktop

A few tools (Google drive docs)

Have fun!

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Online commerce runs on copywriting. Here’s how to write unignorable home page copy

Humans (not bots) are visiting your website. Want them to stay?

You've got 5 seconds. That's the average time a visitor takes to form a first opinion of your website. That's the average time it takes for them to decide "should I stay or should I go". The sad truth? Most websites lose 80% (or more!) of their visitors in that time.

That's where copywriting comes in.

With persuasive copy, with copy that speaks to humans, you can keep them around WAY longer than 5 seconds.

Here's a copywriting template I created that can help you increase your home page conversions. Check my site Copy Ipsum to see how it looks.

H1 Headline -> Come up with a good headline. A big idea that hints that here is something your reader really, really wants (and can get from you).

Sub-headline -> For example, you may be selling a SaaS accounting tool, but the big message is: "Peace. Of. Mind." So explain here in clear and simple words what your product does and for whom it does it. And clarify the big claim you made in the headline.

CTA button -> Tell the reader what to do next

Add here logos of your biggest clients. Because social proof gives you credibility.

H2 headline ->Now that you grabbed your reader's attention you need to interest them enough to keep reading. The right way to do that is to write a headline that appeals to their self-interest. So explain here the consumer problem your product solves.

Body copy -> Because you want to generate empathy. So write from the consumer’s perspective. Avoid jargon. Write with your ears, use the same language your target audience uses. And position your product as the solution to the problem.

H2 Headline -> Highlight the number ONE benefit of using your product.

Body copy -> The ONE BIG REASON to buy your product. Be specific and convince the reader why your product delivers the promised benefit. This should be an emotional benefit like, "how does this product make me feel or look?".

Testimonial -> "Place here a real testimonial from one of your favorite clients."

  • Client name, CEO at Company Name

H2 Headline -> Give the reader a second reason to buy your product.

Body copy -> And also prove them in some way that your product does what you say it does. This benefit is not as big as your number ONE benefit, but it is reason enough to persuade the reader to buy your product. This should be a functional and specific benefit. Like, "saves you $ 1,040/year", "Saves You 10 Hours a Week", "Lose 40 Pounds in 30 Days", "Learn how to code in 12 weeks." These are just examples, but you get the point.

Testimonial -> "Place here a real testimonial from one of your favorite clients."

  • Client name, CEO at Company Name

H2 Headline -> Show why your product is remarkable, and what your readers can do with it.

Body copy -> This should be a benefit to the consumer based on a product feature or a physical characteristic that makes your product special. Highlight specifics— facts, special features or anything the reader needs to know to make a decision. Remember this: In 2001, when Steve Jobs introduced the first iPod to the World, he didn't pull it out of his jeans pocket and say, "The iPod. A 5GB MP3 player". He said, "The iPod. 1,000 songs in your pocket."

Testimonial -> "Place here a real testimonial from one of your favorite clients."

  • Client name, CEO at Company Name

H2 Headline -> Close with a strong call to action persuading the reader to act. For example, if you're selling a SaaS accounting tool a strong call to action is: Restore your faith in accounting.

Body copy -> Remind the reader what's in it for them if they buy your product.

CTA button -> Tell the reader what to do now.

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Sweden used a controversial strategy to fight coronavirus and its death toll is now among the highest in the world – One News Page

Sweden used a controversial strategy to fight coronavirus and its death toll is now among the highest in the world  One News Page
“sweden startups when:7d” – Google News

Syncing Start-up Instagram to Start-up Facebook page?

Hi everyone!

Quick question for those who may have experienced this before or found a workaround. I am attempting to sync a new instagram for my startup with its counterpart facebook page. However, Instagram does this nasty little thing where once you sync the FB page, it says "Your Facebook friend ____ has just joined Instagram as ________". Have you found any way to avoid this as I don't want everyone to spontaneously get pinged and notified of this connection? I am handling 3 new accounts of various calibers, and I don't want my existing facebook friends neither notified nor spammed. Is there a way around this?

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Startups – Rapid Growth and Innovation is in Our Very Nature!