I want to build a very small niche SAAS product on my own and sell it through a subscription model. Do you have any advice on what software I could use to sell and manage the subscriptions, and how much effort and overhead will be involved in selling products this way?

I am a software developer who wants to build an own product besides my job. I intend (as described in the title) to sell this product through a Subscribed Model. Unfortunately I have no idea what kind of legal, administrative and long term support effort this will involve. Is it even possible to do this on my own? Besides, I don't have a lot of starting capital and I don't expect my product to have huge sales. I just want to create a useful product which maybe will get my some passive income.

Do you have any experience in setting up SAAS products? Are there perhaps similar simpler models for selling small products?

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Locating suppliers for a niche product?

Hi everyone

I’m probably searching for the wrong terms but I’m UK based and trying to find companies that supply laundry powder in bulk to sell on. (Exploring my business idea!)

I’ve tried variants of: Laundry detergent powder bulk Washing powder uk wholesale Laundry soap uk powder

And many more and can’t find what I’m after?

Any advice or any heads up of where I can find what I’m after? I’m appreciative that it’s a very niche product to want to buy for a business lol

Thanks!

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Advice on growing in a niche market with a dedicated community- How we got into kink play

The title is a little miss leading- My partner and I were always into kink, but it wasn't until we specialized that we started seeing some success. (Over $ 300,000 in sales our first year!) Although now I'm worried we've saturated too quickly… Our kink- Moose bursting through screen door play 😉

The Market: The online kink play market is near completely saturated. Being a relatively private consumer experience, kink play and sex toys transitioned early and effortlessly to online retail. There's already thousands of dedicated online stores selling almost every product imaginable, both from large businesses as well as small mom and pop types shops. By finding a small, growing and currently underserved niche, we were able to rise to the top our our market segment very quickly. In fact, we are still the ONLY moose bursting through screen door play dedicated retailer.

The Opportunity: Our current customers are very reliable, with each ordering over $ 1K in equipment an accessories per year. Reaching this customer base allowed us to grow to just over $ 300K in sales in our first fiscal year, and we're on track for roughly the same numbers this year.. Although now it feels like we've reached a plateau.

The Dilemma: How we expand our market- Maybe we went a little too niche?? It feels like most of our customers at at there spending limit, each already busting nearly two screen doors per year, and we'll need to draw more consumers into the market segment in order to grow our sales revenue.

Yet, as with any kink play, it takes a very specialized interest, and it's a different for everyone. Just because you're into one kink, doesn't mean you're into others. It's not like some broad marketing strategy is going to help us! (not to mention we can't advertise everywhere).

We've discussed holding conferences, or meet-ups, as the community is already very connected, and most come from the same geographical community in Canada. This would help us gain more exposure and hopefully attract more players who have been curious but haven't taken the first leap (or screen bust!). The primary concern with conferences is primarily the fear of being connected with the Furry community, who seem to have gathered a lot of negative attention in recent years, and through our market research (most of us are pen pals) it's important to the community to maintain themselves as a 'Wholesome kink".

So where do we go from here? How do we expand our market without alienating our current customer base? Any advice is greatly appreciated!

I'd post our website if you wanted to check it out but I think that's against the rules?

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Startups – Rapid Growth and Innovation is in Our Very Nature!

I’d like to learn about finding a niche, and researching & validating a problem. Can you recommend any books, courses, or any other online materials?

I'd like to learn more about how to find / identify a niche, how to research that niche to come up with a problem they have, and how to validate if that problem is common among the niche. From my understanding, this should be the research phase before coming up with a solution for a given problem.

I'd like to have some recommendations to books, online courses, or any other material to learn more about these topics.

Many thanks in advance!

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Finding your niche is vital to the success of your startup

So you’ve built your product. You know that it has value. You know that when people see it, they’ll realize it’s amazing potential. Now it’s time to take the market by storm. You visualize your new product toppling the titans of the market. Clawing its way into the minds and hearts of hundreds of millions of consumers.

But how? How can you go from an unknown David to a standard in a market governed by Goliaths?

The answer can be summed up in one phrase. Conquer a niche market.

Why is finding a niche critical to the success of your Startup?

“What allows the fledgling enterprise to win over pragmatist customers in advance of broader market acceptance, is focusing an overabundance of support into a confined market niche. “— Crossing the Chasm By Geoffrey A Moore

The book ‘Crossing the Chasm’ uses the best comparison I’ve found for the importance of finding a niche.

It compares taking a market to the battle of D-Day.

“Just as the objective of D Day was to take Normandy beaches but the goal was to liberate France, so in our marketing strategy we want to establish a longer-term vision to guide our immediate tactical choices” — Crossing the Chasm By Geoffrey A Moore

This analogy is perfect.

Imagine you’re assigned to conquer a country. How would you go about it? Would you split your troops into a ton of sections and attack the entire landmass at once? Of course not, you would lose that battle.

Instead, would you not focus your troops on a single area. Focus your attention on that area until won. Then move on to another area.

The latter is the course of wisdom. The latter is what inspired the battle of D Day which meant the winning of a World War.

Why?

Because… …in a Startup, you can’t come in and take over an entire market without an entry point. …at the start, you can’t dominate an entire market, but you can dominate a very specific niche market. …you can’t be the best at solving everyone’s problem. But you can be the best at solving a small group’s problem.

Story Time: Instagram and Intuit (Quicken)

Instagram

Instagram began as what? A simple way to filter and share images. — There were no sharing of videos. — It didn’t have many features tied to social. — There were no reels, no stories.

It was only a very simple way to filter and share images.

Instagram conquered a small niche market: users wanting to easily share images.

But look at Instagram now. It’s a leading social media application. All because they conquered their niche.

Quicken When Quicken first started it was not the first of its kind by any means. The market was dominated by a platform called “Managing Your Money”. How did they conquer this money management market?

“Intuit hit on a very simple value proposition for the home computer user — make it easier to pay bills.” — Crossing the Chasm By Geoffrey A Moore

“The product alternative was Managing Your Money. Rather than fight it in a features war, Intuit could now use it as a reference beacon. That product, they could say, is the one for financial enthusiasts who want to analyze their investment portfolios. This product is for ordinary householders paying their monthly bills” — Crossing the Chasm By Geoffrey A Moore

Notice what Quicken did… …they found their niche — Ordinary householders paying monthly bills …built features for their niche — They made it simple to pay bills with checks. …they marketed to that niche.

The result? Quicken now dominates the managing money market.

These examples show why you need to focus on a niche. Because once you conquer the niche, you’ll be in a position to conquer the market.

Once you’ve conquered a niche, other users not in that niche will be put on notice of your product.

Intuit at first was the householder’s product. But now it’s the product of choice everywhere. Large corporations, small businesses, households, etc. Everyone uses Quicken.

Why?

Because first, Quicken conquered their niche. This allowed them to conquer the market.

But, what does it even mean to focus on a niche?

Focusing on a niche involves two things.

1 — You market exclusively to that niche

This might sound like a bad idea. Many balk at this. But it’s essential. You need to focus your marketing efforts almost entirely on your niche market. Why?

Because marketing is not easy. It requires tons of trial and error. Scores of research. A lot of feedback and iterations.

At the start, you can’t focus your marketing on multiple areas.

What happens if you market outside your niche?

  • You’re not able to iterate as fast with your marketing.
  • You learn less for each market you cater to because your attention is divided.
  • Your conversion rates increase at a much slower rate as you try to make adjustments across many areas.

Story Time: We were hired to build an app for a client trying to break into the restaurant review market. We explained to the client the importance of building for a niche, before focusing on everyone else. Unfortunately he, like most founders, did not listen. What happened?

The product was built, but it didn’t cater to anyone specifically. The market was too broad. It didn’t fix anybody’s specific problems. It just was an app that the founder wanted.

Needless to say, the Startup failed.

That’s the result of not focusing your marketing on your niche.

But as you focus your marketing on your niche, your marketing improves. How? – You find what works and doesn’t work for that niche. – You can hone in on what works. Disregard what doesn’t. – You learn to understand what your niche is looking for. As you see what appeals to them, you understand their needs. – You discover so much about that niche, that your marketing conversion rates increase drastically…

The last two points bring us to the second act of focusing on your niche.

Develop features only for the target niche

As you learn more about your niche, you’re able to work on features that will help them. Once you understand what they need, you can build it.

You can’t build features for everyone.

Knowing what everyone needs or wants is too difficult.

Even if you did know, you don’t have the resources to build it.

Instead, when focusing on your niche, you build precisely what your target niche wants. This leads to… – More satisfied customers. – A product that is built to handle actual needs as opposed to what we think are needs.

The results of conquering your niche: Once you have a product loved by your niche, they’ll become your advertisers. They’ll tell others about your product.

As you make noise within your niche, others in the market will hear and jump on board. Others will begin using your product in ways you didn’t expect. This will drive your product deeper into the market as more people realize it’s value.

Look at what Instagram and Intuit are today? They’ve conquered a market. But it all began, by conquering a niche.

**If you haven’t yet, I’d highly recommend reading Crossing the Chasm by Geoffrey A Moore. Great book for anyone involved in a Startup.

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Startups – Rapid Growth and Innovation is in Our Very Nature!

[YS Learn] How startups are taking on large tech giants by focusing on niche segments – YourStory

[YS Learn] How startups are taking on large tech giants by focusing on niche segments  YourStory
“startups when:1d” – Google News

Every startup needs a niche – here’s how I found mine.

I'm in week 2 of building a startup, still in the research phase.

I know VC's want to see startups attacking huge markets with opportunities in the tens of billions. But I'm a solo, bootstrapped founder, and I'm more interested in finding a narrow niche.

Even unicorns started in niche markets

  1. Amazon – started off as online bookstore.
  2. WayFair – sold speaker and TV racks and stands at RacksAndStands.com.
  3. Facebook – online directory for Harvard students.

Benefits of niching down

A niche brings some huge benefits that outweigh the smaller market:

  1. Product – You can optimize for a narrow set of users, focusing on their processes and workflows. You can move faster – less user types = less product complexity.

  2. Messaging – Speak directly to your narrow audience – use their language, terms, and even inside jokes.

  3. Distribution – The key to distribution is to find out where your users congregate and meet them there. This is much easier with a niche audience.


How I chose my niche

Here's the problem I'm trying to solve: As a remote worker, it's hard to develop personal connections with coworkers distributed across time zones.

There are 3 directions in which I could niche down:

Industry

  1. Remote workers in healthcare
  2. Remote workers in real estate
  3. Remote workers in tech

Job Function

  1. Remote workers in sales
  2. Remote workers in HR
  3. Remote workers in operations

Company Remote Profile

  1. Companies that are fully remote
  2. Companies that are partially remote
  3. Companies that are newly remote (only since COVID)

Or I could mix and match from different categories

  1. Sales professionals in real estate within companies that are fully remote.
  2. HR professionals in healthcare.
  3. Tech workers in operations in companies that are newly remote.

The winning niche (and my criteria for choosing one)

Here's the niche I chose to pursue: Remote product and engineering leaders in tech.

I evaluated potential niches on 4 primary criteria:

  1. Niche is sufficiently largeCould I grow to 100 customers within this niche?

  2. Distribution channelsDoes this niche have existing, free, distribution channels with low barriers to entry? It's better to have 1 amazing channel than 10 mediocre ones.

  3. Problem severityHow deeply do users in this niche care about the problem? If users don't care enough to try something today, they won't care enough to try my product tomorrow.

  4. Personal experienceHow well do I understand users in this niche?


This is the second week of my journey to build a startup in public in a process I'm calling The MVP Sprint.

My process right now is all about reducing uncertainty.

Last week I chose a problem.

This week I identified my niche.

Over the next week, I’m going to validate the problem in the context of those users. I’ll attempt to answer:

  1. Is it a real problem?

  2. What are users doing today to try and solve it?

Any advice or feedback for me? I'd love to hear it!

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Anyone got experience building niche job boards?

I help run a website that already has a few low thousands professionals hanging out on the website that came for our main product offering. As an additional vertical/product offering, we are exploring the idea of adding a job board to the site. So we already have the supply (the professionals) but we don't have the demand (the employers).

We are curious on what it's like to get employers to start paying to post listings on our site. Does it require a sales team and constant relationship building to get an employer on board? Anyone's got experience the with employer side of the job board? Would love to hear your thoughts.

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Roots Ventures bets big on niche consumer start-ups, to invest Rs 100 crore – The New Indian Express

Roots Ventures bets big on niche consumer start-ups, to invest Rs 100 crore  The New Indian Express
“startups when:1d” – Google News