A simple beginner guide of writing your startup landing page using AIDA that converts like crazy

When you are starting up, it’s very easy to get lost in a lot of details and stressing over small trivial things. At this stage, It’s super important to keep things simple & stupid.

The same goes for the landing page. At Denovers, I have worked with a lot of B2B Startup founders by designing their SaaS & App Products. Often we see those founders getting worried about the copy.

Writing & developing a landing page for your Startup seems to be difficult but it isn’t. With literally a zero background, you can come up with a basic but finished landing page with optimized conversions just in a day.

For this, I will map writing a landing page copy with a framework called AIDA.

AIDA stands for Attention, Interest, Desire, and Action; it is an eminent marketing model in terms of advertising, copywriting, and content paradigms in general.

This particular hierarchal model breaks down the step-by-step process of the user journey, from the point they visit your site until the purchase is made.

Let’s start exploring the magic.

Attention Aka Hero section of the landing page

Come up with a clear, captivating & Attention-grabbing headline with a clear value proposition on the Hero section of the landing page.

Don’t try to come up with your own terminologies, instead, try to relate with your user. See what problems solutions they are searching for and try to add them as a keyword in your headline. Ideally, capture emails in the Hero section too along with a CTA.

According to Marketing Experiments research, Over 90% of visitors who reported reading headlines also read CTA copy.

Interest Aka How it Works

Now you have got their attention, Its time to create some interest.

Tell your user in a decent and precise way the problem you are addressing and how you solve it.

Having 3 to 5 steps of how it works can also work like a charm over here.

Desire Aka Flaunt Customer Testimonials

Once interest is created, it’s the right time to flaunt some customer testimonials to ignite the desire in your customer’s mind.

Let them know how you have solved the pain points of others, bringing them the transformation they needed. This will, in return, hit them on the subconscious level how well you can do it for them as well.

If you are just starting and don’t have enough customer testimonials, share your product with friends and family for free. This will not only get you some testimonials, but it will also help you in getting early feedback which is really crucial at this stage.

Action Aka Pricing with a clear CTA

Well done, you have got your reader’s attention, have sparked interest and desire in them. Now its time for an Action.

Guide them with a clear call to action. Have a super clear lucid pricing table with clear CTA.

It’s up to you what you want them to do, maybe you want them to start a free trial? Or you want them to contact us? Or Book a Demo with the sales team? Whatever the goal is, make it clear.

Adding an explanatory FAQ section, in the end, will play a major role in eradicating all concerns and ambiguities in the reader’s mind

Bonus: Test & Iterate

Testing on regular basis is super important. Again, there is no need to get lost in a lot of details. Just do these two things

Install Google Analytics & Hotjar. This will help you in visualizing your user’s journey and to know what’s working and what’s not and then will eventually help you in doing Rapid Iterations, as they say.

At Denovers, there are some cases where I added a dialog box in the conversion flow which improvised Conversions by 10x.


Coming up with the first copy of your landing page with a high conversion goal is fairly easy. You just need to understand the value you are providing and translate it in a simple way as possible.

AIDA framework will not only help you in writing landing pages, but it can be applied easily to writing newsletters, ad copies, headlines, etc.

Need some help? or want me to review your Landing Page? feel free to comment.

I originally wrote this article on medium

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Feels like I’m managing my co-founder. (Q: What ways do you effectively communicate your vision, and motivate your team?)

I'm starting a digital film distribution company with a friend-turned-business-partner. We're in our early-20s, we met in Business school. And this is our first venture.

I'm running into a common issue: co-founder not putting in as much time/effort as is needed.

Longer version: One a recent project, we had 2 weeks to complete our work. I took on the larger job of crafting branded video templates and forming the key relationships needed for the video campaigns. Her job was to create our new landing page. In two weeks time, I had almost a dozen highly-produced template options to show, but she had only mocked up a blank, generic Squarespace website template.

I've been he lead in crafting our strategic plan, so I take responsibility for about 90% of why her work was so underwhelming. I don't think I clearly communicated what I was expecting from her. So the 1st question to y'all: How have you been able to clearly communicate your vision to your team?

The other question is: Should it feel like I'm having to "manage" my co-founder? (I guess I thought she was supposed to be more of a co-leader with me, not a follower of my instruction.)

Context: We both work full-time jobs right now (me: mid-level Data Analyst, her: entry-level Marketing Specialist). She's been quite stressed with her job, and life lately. And while I'm able to pick up some of her slack, there is absolutely a lot of strategies she's not employing (in terms of time management, goal-setting, discipline, general self-improvement things.) If this were an employee-employer relationship, I'd know what to do: Tell her to get it together. But as co-founders, aren't we supposed to be building together, not one having to train and manage the other?

Open to advice or thoughts!

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Luther.AI is a new AI tool that acts like Google for personal conversations

When it comes to pop culture, a company executive or history questions, most of us use Google as a memory crutch to recall information we can’t always keep in our heads, but Google can’t help you remember the name of your client’s spouse or the great idea you came up with at a meeting the other day.

Enter Luther.AI, which purports to be Google for your memory by capturing and transcribing audio recordings, while using AI to deliver the right information from your virtual memory bank in the moment of another online conversation or via search.

The company is releasing an initial browser-based version of their product this week at TechCrunch Disrupt where it’s competing for the $ 100,000 prize at TechCrunch Disrupt Battlefield.

Luther.AI’s founders say the company is built on the premise that human memory is fallible, and that weakness limits our individual intelligence. The idea behind Luther.AI is to provide a tool to retain, recall and even augment our own brains.

It’s a tall order, but the company’s founders believe it’s possible through the growing power of artificial intelligence and other technologies.

“It’s made possible through a convergence of neuroscience, NLP and blockchain to deliver seamless in-the-moment recall. GPT-3 is built on the memories of the public internet, while Luther is built on the memories of your private self,” company founder and CEO Suman Kanuganti told TechCrunch.

It starts by recording your interactions throughout the day. For starters, that will be online meetings in a browser, as we find ourselves in a time where that is the way we interact most often. Over time though, they envision a high-quality 5G recording device you wear throughout your day at work and capture your interactions.

If that is worrisome to you from a privacy perspective, Luther is building in a few safeguards starting with high-end encryption. Further, you can only save other parties’ parts of a conversation with their explicit permission. “Technologically, we make users the owner of what they are speaking. So for example, if you and I are having a conversation in the physical world unless you provide explicit permission, your memories are not shared from this particular conversation with me,” Kanuganti explained.

Finally, each person owns their own data in Luther and nobody else can access or use these conversations either from Luther or any other individual. They will eventually enforce this ownership using blockchain technology, although Kanuganti says that will be added in a future version of the product.

Luther.ai search results recalling what person said at meeting the other day about customer feedback.

Image Credits: Luther.ai

Kanuganti says the true power of the product won’t be realized with a few individuals using the product inside a company, but in the network effect of having dozens or hundreds of people using it, even though it will have utility even for an individual to help with memory recall, he said.

While they are releasing the browser-based product this week, they will eventually have a stand-alone app, and can also envision other applications taking advantage of the technology in the future via an API where developers can build Luther functionality into other apps.

The company was founded at the beginning of this year by Kanuganti and three co-founders including CTO Sharon Zhang, design director Kristie Kaiser and scientist Marc Ettlinger. It has raised $ 500,000 and currently has 14 employees including the founders.

Startups – TechCrunch

‘Indian startups should cut reliance on foreign funding sources like US and China’ – The Indian Express

‘Indian startups should cut reliance on foreign funding sources like US and China’  The Indian Express
“startups when:1d” – Google News

‘Indian startups should cut reliance on foreign funding sources like US and China’ – The Indian Express

‘Indian startups should cut reliance on foreign funding sources like US and China’  The Indian Express
“startups when:1d” – Google News

I feel like my co-founder doesn’t respect me.

I'm the technical co-founder with my previous boss who has since sold his company (that I used to work for). He's the primary investor and industry connection (very well connected). We are launching a niche B2B platform. It was a commercial aviation parts broker business.

After leaving, I've worked in software & launched products / apps for startups, and fortune 100. I've picked up quite a bit of product management along the way.

Tonight, he ran across another site (not in our vertical at all but same industry) and he really liked the design and came back to me saying he loved it, started poking holes in the design I've been building for months now.

I told him we need to focus on differentiating features and getting market share / critical mass of users, and that the MVP can be iterated upon based on real user feedback. I might as well be speaking greek to him because he has zero product knowledge or experience. His previous business was a parts broker business, of which I created his brand (which ultimately was a differentiator in making his business stand out for acquisition).

His response was basically "yeah but we need to be super polished on launch,". Also, this "super polished" site he's referring to was made with a $ 79 themeforest theme and I have no clue how much (if any) revenue this site does.

I'm so frustrated that the thing I literally do for a living (build and manage the technical process of launching apps / products) is being questioned over a $ 79 theme forest theme.

I can throw a rock and hit 5 equity projects. I'm considering backing out.

Are these red flags?


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Startups – Rapid Growth and Innovation is in Our Very Nature!

Top SEO Tips People Like To Ignore

I've been building startup websites now for more than 10 years, and there are mistakes regarding SEO that I see all the time. Very often they are related to how they think branding should fit into the mix.

Here in this blog article I've collected a short list of common SEO mistakes that I think need to be addressed before anything else: https://medium.com/@mickael.riga.79/top-seo-tips-people-like-to-ignore-114eadc7d4fe

Don't hesitate to share your thoughts or disagreements in the comments. And most importantly share other advices with others because this list is only a starting point.

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Startups – Rapid Growth and Innovation is in Our Very Nature!