A simple beginner guide of writing your startup landing page using AIDA that converts like crazy

When you are starting up, it’s very easy to get lost in a lot of details and stressing over small trivial things. At this stage, It’s super important to keep things simple & stupid.

The same goes for the landing page. At Denovers, I have worked with a lot of B2B Startup founders by designing their SaaS & App Products. Often we see those founders getting worried about the copy.

Writing & developing a landing page for your Startup seems to be difficult but it isn’t. With literally a zero background, you can come up with a basic but finished landing page with optimized conversions just in a day.

For this, I will map writing a landing page copy with a framework called AIDA.

AIDA stands for Attention, Interest, Desire, and Action; it is an eminent marketing model in terms of advertising, copywriting, and content paradigms in general.

This particular hierarchal model breaks down the step-by-step process of the user journey, from the point they visit your site until the purchase is made.

Let’s start exploring the magic.

Attention Aka Hero section of the landing page

Come up with a clear, captivating & Attention-grabbing headline with a clear value proposition on the Hero section of the landing page.

Don’t try to come up with your own terminologies, instead, try to relate with your user. See what problems solutions they are searching for and try to add them as a keyword in your headline. Ideally, capture emails in the Hero section too along with a CTA.

According to Marketing Experiments research, Over 90% of visitors who reported reading headlines also read CTA copy.

Interest Aka How it Works

Now you have got their attention, Its time to create some interest.

Tell your user in a decent and precise way the problem you are addressing and how you solve it.

Having 3 to 5 steps of how it works can also work like a charm over here.

Desire Aka Flaunt Customer Testimonials

Once interest is created, it’s the right time to flaunt some customer testimonials to ignite the desire in your customer’s mind.

Let them know how you have solved the pain points of others, bringing them the transformation they needed. This will, in return, hit them on the subconscious level how well you can do it for them as well.

If you are just starting and don’t have enough customer testimonials, share your product with friends and family for free. This will not only get you some testimonials, but it will also help you in getting early feedback which is really crucial at this stage.

Action Aka Pricing with a clear CTA

Well done, you have got your reader’s attention, have sparked interest and desire in them. Now its time for an Action.

Guide them with a clear call to action. Have a super clear lucid pricing table with clear CTA.

It’s up to you what you want them to do, maybe you want them to start a free trial? Or you want them to contact us? Or Book a Demo with the sales team? Whatever the goal is, make it clear.

Adding an explanatory FAQ section, in the end, will play a major role in eradicating all concerns and ambiguities in the reader’s mind

Bonus: Test & Iterate

Testing on regular basis is super important. Again, there is no need to get lost in a lot of details. Just do these two things

Install Google Analytics & Hotjar. This will help you in visualizing your user’s journey and to know what’s working and what’s not and then will eventually help you in doing Rapid Iterations, as they say.

At Denovers, there are some cases where I added a dialog box in the conversion flow which improvised Conversions by 10x.

Conclusion

Coming up with the first copy of your landing page with a high conversion goal is fairly easy. You just need to understand the value you are providing and translate it in a simple way as possible.

AIDA framework will not only help you in writing landing pages, but it can be applied easily to writing newsletters, ad copies, headlines, etc.

Need some help? or want me to review your Landing Page? feel free to comment.

I originally wrote this article on medium

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Is this a good pre-launch landing page conversion rate?

A month ago, I've had an app idea, basically an app that would be a competitor of existing platforms but would solve a common pain point.

Before I start coding, I've decided to first validate and test it. This is my first time testing an idea like this. So, I've made a couple mockups and built a landing page with: – A mailing list subscription form that says that the app is coming soon and to leave email address to stay informed – A separate feedback form that serves to validate the problem and dig deeper into issues linked to the existing platform.

I've started ad campaigns on reddit and Facebook targeting the people around me. Basically 5 dollars a day on each platform for 2 weeks now.

Here are the numbers from these campaigns. The click through rate on Reddit was around 0.5%. This is computed against impressions which are in the 100s of thousands. Facebook was around 1% with one order of magnitude smaller impressions compared to Reddit.

I'm using Google analytics and I found out that a big chunk of those clicks actually never make it to the landing page, closing their browser right after the ad click I'm guessing.

Out of those who finally make it to the landing page (about a 1000 people), the subscription to mailing list conversion rate (number of people visiting VS number of people who subscribed) sits at around 5.15%. The feedback form's conversion rate sits at about 2.6%.

On the page, I've also added some share buttons, and WhatsApp brought in about 49 visits with a subscription conversion rate of 9.63% and a feedback form conversion rate of 6%.

Just by looking at these numbers (without factoring in the form's results which are positive) and from your experience, what would be your initial thoughts? Is this something worth digging deeper in?

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Google/Facebook ads terminology/guidelines mind map + Landing page CRO checklists & LP wireframes, copywriting formulas & teardowns, + advanced Facebook ads targeting checklist

Spent all day taking everything in my head and putting it onto a mind map. It usually helps me find weaknesses in my understanding/skillset, improves memory recall, cements understanding, etc… so I try to do it at least once per business quarter.

Mind map

The mind map breaks everything into digestible chunks of 2 – 4 items per category/subcategory. It's pretty massive (around 6mb in size). The customer journey section is a bit messy, so I apologize in advance for that.

Topics covered:

  • Landing Page CRO – Some standard frameworks & best practices
  • Neuromarketing – Basic psychology of learning modalities, limbic system functionalities & chemicals, cognitive biases, nonconscious motivators, etc…
  • Facebook/Google ads – targeting, content, ad types, etc.. all based on the buyer journey phase.

Link: http://www.xmind.net/m/B2KKmu

*Best experienced on desktop

A few tools (Google drive docs)

Have fun!

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Startups – Rapid Growth and Innovation is in Our Very Nature!

CTO spent 3 months making a landing page with React.js and Containers, is he too much of an ENGINEER?

Pre-seed, 2 technical founders, $ 5K invested. I do "everything but the tech" but think my CTO is too much of an "engineer".

My Opinion: * Webflow in 2 hours * $ 30/month hosting fee

CTO spent 3 months making the landing page… * Creating UI libraries from scratch * React.js landing page * Google Cloud Kubernetes * Spent $ 1,000/yr on a "premium" domain name

He says because investors are going to look at the Tech Stack and this is how all big startups do it. Now we are getting to the SaaS itself. I just want to throw some basic jQuery at it and see if the market is there. He wants to build everything "properly" with react containers and all this fancy stuff.

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Hey anyone have advice on landing an internship/potential future job with a startup?

I’m a BBA Marketing major with several years retailexperience. I currently attend a research university, and I’ve always been interested in getting startup experience. Any advice would be great! Like, how do I seek out these startups? How many internships is too many to apply to? How do I stand out as an applicant? I’m interested in fashion, tech, business development and B2B sales. Thanks in advance!!

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Landing page feedbacks

Hello.

I always stumble upon posts that are looking for feedback on their landing page. Not their actual service (the one that takes 99.9% of the time, being, you know, the actual product) but their landing page. And most often than not, the page is just a free template grabbed from the internet, with content that explains absolutely nothing about the product. Sometimes it looks like they have no idea what the product actually does.

I don't understand what is going on. I'm not sure how someone who can't make a basic landing page, can create those complex services. Are they buying those applications and just market them through the landing page?

Thank you.

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Recommend best tool/framework for landing page with separate product pages (not ecommerce)

Hello Fellow Entrepreneurs,

We want to create a website for our business and need your help. We sell vehicle weighing machines.

We want to have our entire product catalog displayed on the website. We have 8 categories and each category contains upto 20 products. Each category and each product will have dedicated pages.

However, since every product is customized and quotation based, we do not need (or want) shopping cart/checkout functionality.

Which tool/platform do you suggest we should use? We have considered squarespace, wix, leadpages and landingi.

Do we need an ecommerce solution? Ideally we want to be able to add products and categories dynamically.

SEO will be important for a few particular keywords. The platform should have all the standard SEO features. Cheers.

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Durham mobile software startup plans fast growth after landing investor money, guidance – Durham Herald Sun

Durham mobile software startup plans fast growth after landing investor money, guidance  Durham Herald Sun
“startups when:1d” – Google News

Durham mobile software startup plans fast growth after landing investor money, guidance – Raleigh News & Observer

Durham mobile software startup plans fast growth after landing investor money, guidance  Raleigh News & Observer
“startups when:1d” – Google News