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For about a year now I’ve been helping develop and launch their product here. In general it’s an interactive striking pad that attached to a heavy bag or whatever else you can put it on.
It all started when I tracked down the company after seeing a mostly successful crowdfunding campaign that only launched in China. I bought a few and quickly fell in love with it.
After that I helped them iron out the bugs and get it ready for a US market.
And now it’s ready. The app works, the product itself is great and super durable. The only problem is that I don’t have the money and/or time to really go all in.
It’s definitely a product that has a market. And almost all the feedback I’ve gotten is positive. I’ve posted it on several subreddits, more because I just think it’s cool.
My main hurdles are: 1. A site to sell them /online orders. I’ve been doing email orders, but that seems to turn people off. 2. Product marketing, it’s a straightforward enough product. But for some people it needs to be experienced to really get it. 3. Lack of recent events and conventions. Normally I go to a lot of conventions with a group I help run. But those are all canceled. 4. Money. If I had the capital to buy a few myself, I could more easily sell them. 5. Video content. The content that I’ve shot so far is okay in the sense it showcases the product. But it definitely lacks any kind of professionalism.
I’m open to some kind of partnership, especially if it’s someone with a complimentary skill set. This product is ready to go and has a lot of potential. It’s overwhelming to try and do it myself. With help I think I can make some headway.
Any feedback or ideas are welcome.
Again, refer to my profile to see what the product does. As far as I know, I’m the only one in the US who has one. And the company itself doesn’t know how to break into the US market. But they do want it to happen. I just can’t do it alone.
Localisation is a great way to establish oneself as a trusted entity, be it for a small company or a global business. Conglomerates such as Amazon and Google localise their service to better serve their consumers and increase their reach and similarly, there are companies that provide such services to others. The Latvian localisation software startup, Lokalise, is one such startup that has established itself in the field and has now raised a whopping €5.07M in Series A funding round.
Time to hire top talent
Lokalise was founded in 2017 in Riga, Latvia by tech entrepreneurs Petr Antropov and Nick Ustinov. After working as a bootstrapped company since its inception, the startup realised its potential to grow faster and hence secured €5.07M in Series A funding round. The amount raised is said to be the largest ever first-time investment for a Latvian-founded startup. External funding will now be used to hire top SaaS talents globally and to accelerate the company’s growth as it goes fully remote.
The Series A funding round for the company was led by one of Europe’s most experienced VCs, Mike Chalfen, with participation from capital300. Additionally, a number of high-profile angel investors such as Andrey Khusid (Founder and CEO of Miro) and his angel fund S16, Nicolas Dessaigne (co-founder of Algolia), Des Traynor (co-founder and Chief Strategy Officer of Intercom), Matt Robinson(CEO of Nested), Rich Waldron, Ali Russell, and Dom Lewis (the founders of Tray), Carlos Gonzalez-Cadenas (COO of GoCardless), Eugene Katz (ex-CS lead of Atlassian), Stephane Kurgan (the former COO of King.com) and Charlie Songhurst participated as well.
Nick Ustinov, CEO and co-founder said: “Initially we were just a handful of coders building a product for a pain that we ourselves were experiencing. When top-tier customers started knocking on our doors we saw the larger opportunity at play. We quickly realized that the greatest challenge to scale Lokalise is in attracting the best go-to-market talent. Having met good VCs in both Europe and the US, we are happy that we picked Mike Chalfen as our partner to realize our vision.”
Automated and streamlined localisation
Lokalise offers a platform to manage localisation and this entails the process of translating and adapting content for local markets. Softwares, apps, websites and other digital assets are covered by the startup. Translation, generally, is done manually via cumbersome excel files.
However, Lokalise pushes the content directly to its software solution that automates and streamlines this flow, enabling engineers, managers, translators, and designers to seamlessly work together on multi-market products from prototype to production. It also uses APIs, SDKs, and plug-and-play connectors that automate data input from prototyping platforms to the live end-product.
The company also switched to a fully-remote operation in March 2020, after experimenting with it in Q4 2019. This move also enabled them to recruit global talent. In three years the startup has grown to 60 employees, with thousands of customers from over 80 countries ranging from startups to Fortune500 companies.
Image credits: Lokalise