How-to Guide for Productizing Services – interested?

Hi all,

I wrote a how-to guide to help legal professionals productize their work (everything from relatively low-barrier-to-entry products, like checklists or manuals; to expert systems and apps that solve specific problems). Each chapter lays out a step in the process of productization, then provides an exercise to help the reader execute it. Those exercises ultimately become the basis for a portfolio/biz plan/pitch deck that the reader has as an artifact after going through the book.

I'm curious as to if people would be interested in this content written to a more general audience of knowledge workers (consultants, accountants, docs, etc). The basics are going to be about the same (e.g. identifying the right problems to solve, testing the ideas, building prototypes, iterating, prepping for launch, etc.).

Is there a version of this book for your industry you've benefited from? Are there things you've found particularly valuable or lacking out there on this topic?

Note: I'm not looking to promote my book here. It's a year or more away from being in print, anyway…just trying to think about next steps for how to share what I've learned on productization with others.

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Startups – Rapid Growth and Innovation is in Our Very Nature!

A practical guide on validating startup ideas using Reddit

We come up with this methodology around 2 years ago. By today we launched 5 projects, including a "cash cow" Email Verification Add-on and a micro-saas Silent Inbox.

I believe this is the simplest and cheapest approach available on the market. Reddit receives 11 billion page views a month [1]. A lot of opportunities for unbundling and audience building as you can see.

Here is how I research subreddits and evaluate them for ideas validation.

  • When I have an idea to validate I write down at least 5 keywords related to it. Example terms I used last week: “meditation”, “breathwork”, “breathing technique”, “anxiety”, “stress”. Enter one keyword at a time into the search bar and it will give you a list of subreddits where your keyword is mentioned.

  • Find at least 5 subreddits with people who discussed your topic. Make a copy of my spreadsheet [2]. And collect information about the number of readers. Pro tip: don't waste your time on subreddits with less than 10K readers.

  • Go to Related Subreddits by User Overlap [3]. You need to check every subreddit you found by searching your terms to get more ideas on when your potential audience is hanging out.

  • Read posts within each subreddit to see if people might be interested in your project. Add subjective relevance to the spreadsheet, where 10 is for super relevant subreddit.

  • Once all numbers are added to the spreadsheet, sort your list of subreddits based on the Score it calculates for you.

Congrats, now you are ready to pick the most relevant subreddits, plan content, write a title, research the best time to post, etc.

If you're keen to learn more about the topic, check my guide on validating startup ideas using Reddit.

Resources

[1] Similarweb Stats https://www.similarweb.com/website/reddit.com

[2] Reddit Evaluation Spreadsheet by Ryan Luedecke https://docs.google.com/spreadsheets/d/1IjgpzGBgZF9L9dVKkUrC7tE_AkPErApK_fJazsTNIP4/edit

[3] Related Subreddits by User Overlap https://subredditstats.com/subreddit-user-overlaps

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Startup Guide Barcelona: how this cultural hub has emerged as an entrepreneurial base – YourStory.com

Startup Guide Barcelona: how this cultural hub has emerged as an entrepreneurial base  YourStory.com
“startups when:1d” – Google News

Fintech AERA & Holland FinTech launch European Fintech Navigator – European fintech ecosystem guide

To draw attention to the active fintech scene of the Dutch capital, Holland FinTech – a financial technology hub, has set up Amsterdam FinTech Week. It’s a week-long event that takes place every year focusing on key themes for the fintech industry. This year, at the launch party of the Amsterdam Fintech Week (XFW20), Fintech AERA and Holland Fintech launched the European Fintech Navigator – a guide to the European fintech ecosystem. 

From print to website

This year, the European Fintech Navigator (EFN) has moved from a traditional softcover book to an interactive website. According to Fintech ÆRA, the interactive website covers Europe in country profiles, industry expert insights, regulators and supervisors, investors, company, as well as profiles covered. 

It also covers topics for banking and payments to insurance and pensions, and looks at all the underlying technologies and trends that allow startups to enter the market as well as the transformation the incumbent industry is going through. 

The new digital version of European FinTech Navigator also has a unique focus on sustainable and social finance and highlights trends in European fintech and the various regional ecosystems. 

The aim is to create an educational platform to serve the European market and policy makers. For this aim, Fintech ÆRA works with various intermediary institutions – fintech hubs, like associations and incubators – across Europe. Holland Fintech was one of the foundation’s first partners, with whom the print version of the European Fintech Navigator was produced. Partnerships with other regions across Europe are expected to expand coverage across the whole of Europe soon, claims the foundation. 

All about fintech 

Founded in 2014, Amsterdam-based Holland FinTech is an independent ecosystem. It brings together various stakeholders in finance, technology, and the supporting ecosystem to share knowledge and do business with one another.

It offers global fintech news, events, and research as well as hosts, organises, and supports events and partners with international organisations to match startups working with large corporates.

Holland FinTech has more than 500 members, ranging from incumbent financial institutions to innovative start-ups. 

As for FinTech Aera Foundation, it is a European Think Tank founded in 2017. It is dedicated to the advancement of the global FinTech ecosystem for the purpose of furthering financial and digital inclusion.

Image credits: Jirsak/Shutterstock

This article is produced in collaboration with StartupAmsterdam. Read more about our partnering opportunities.

The post Fintech AERA & Holland FinTech launch European Fintech Navigator – European fintech ecosystem guide appeared first on Silicon Canals .

Startups – Silicon Canals

What’s happening across coworking in Triangle? Our Startup Guide provides updates – WRAL Tech Wire

What’s happening across coworking in Triangle? Our Startup Guide provides updates  WRAL Tech Wire
“startups when:1d” – Google News

A simple beginner guide of writing your startup landing page using AIDA that converts like crazy

When you are starting up, it’s very easy to get lost in a lot of details and stressing over small trivial things. At this stage, It’s super important to keep things simple & stupid.

The same goes for the landing page. At Denovers, I have worked with a lot of B2B Startup founders by designing their SaaS & App Products. Often we see those founders getting worried about the copy.

Writing & developing a landing page for your Startup seems to be difficult but it isn’t. With literally a zero background, you can come up with a basic but finished landing page with optimized conversions just in a day.

For this, I will map writing a landing page copy with a framework called AIDA.

AIDA stands for Attention, Interest, Desire, and Action; it is an eminent marketing model in terms of advertising, copywriting, and content paradigms in general.

This particular hierarchal model breaks down the step-by-step process of the user journey, from the point they visit your site until the purchase is made.

Let’s start exploring the magic.

Attention Aka Hero section of the landing page

Come up with a clear, captivating & Attention-grabbing headline with a clear value proposition on the Hero section of the landing page.

Don’t try to come up with your own terminologies, instead, try to relate with your user. See what problems solutions they are searching for and try to add them as a keyword in your headline. Ideally, capture emails in the Hero section too along with a CTA.

According to Marketing Experiments research, Over 90% of visitors who reported reading headlines also read CTA copy.

Interest Aka How it Works

Now you have got their attention, Its time to create some interest.

Tell your user in a decent and precise way the problem you are addressing and how you solve it.

Having 3 to 5 steps of how it works can also work like a charm over here.

Desire Aka Flaunt Customer Testimonials

Once interest is created, it’s the right time to flaunt some customer testimonials to ignite the desire in your customer’s mind.

Let them know how you have solved the pain points of others, bringing them the transformation they needed. This will, in return, hit them on the subconscious level how well you can do it for them as well.

If you are just starting and don’t have enough customer testimonials, share your product with friends and family for free. This will not only get you some testimonials, but it will also help you in getting early feedback which is really crucial at this stage.

Action Aka Pricing with a clear CTA

Well done, you have got your reader’s attention, have sparked interest and desire in them. Now its time for an Action.

Guide them with a clear call to action. Have a super clear lucid pricing table with clear CTA.

It’s up to you what you want them to do, maybe you want them to start a free trial? Or you want them to contact us? Or Book a Demo with the sales team? Whatever the goal is, make it clear.

Adding an explanatory FAQ section, in the end, will play a major role in eradicating all concerns and ambiguities in the reader’s mind

Bonus: Test & Iterate

Testing on regular basis is super important. Again, there is no need to get lost in a lot of details. Just do these two things

Install Google Analytics & Hotjar. This will help you in visualizing your user’s journey and to know what’s working and what’s not and then will eventually help you in doing Rapid Iterations, as they say.

At Denovers, there are some cases where I added a dialog box in the conversion flow which improvised Conversions by 10x.

Conclusion

Coming up with the first copy of your landing page with a high conversion goal is fairly easy. You just need to understand the value you are providing and translate it in a simple way as possible.

AIDA framework will not only help you in writing landing pages, but it can be applied easily to writing newsletters, ad copies, headlines, etc.

Need some help? or want me to review your Landing Page? feel free to comment.

I originally wrote this article on medium

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Startups – Rapid Growth and Innovation is in Our Very Nature!

JumpStart launches interactive guide to help tech entrepreneurs launch and grow startups – cleveland.com

JumpStart launches interactive guide to help tech entrepreneurs launch and grow startups  cleveland.com
“startups when:1d” – Google News

With in-person supports off the table, Baltimore accelerators must guide startups in new ways – Baltimore Business Journal

With in-person supports off the table, Baltimore accelerators must guide startups in new ways  Baltimore Business Journal
“startups when:1d” – Google News