Epic Games invests $ 15 million in DIY game startup Manticore Games Sports Grind Entertainment
“sweden startups when:7d” – Google News
Unity Software, which sells a game development toolkit primarily for mobile phone app developers, raised $ 1.3 billion in its initial public offering.
The company, which will begin trading today with the ticker symbol “U,” priced its shares at the top end of its expected range, selling 25 million shares at $ 52 per share.
The company’s final IPO price came in far ahead of what Unity initially anticipated. The company initially expected to price its public offering between $ 34 and $ 42 per share, later raising its offering to $ 44 and $ 48 per share.
The public offering values the company at around $ 13.7 billion, a good step up from its final private valuation of around $ 6 billion.
For Unity, the journey to the public markets has been long. The company was founded as a business that creates software for developers to make and manage their games. In that sense, the company is more like an Adobe or an Autodesk than a game studio like Activision Blizzard or King.com.
Users import digital assets (often from Autodesk’s Maya) and add logic to guide each asset’s behavior, character interactions, physics, lighting and countless other factors that create fully interactive games. Creators then export the final product to one or more of the 20 platforms Unity supports, such as Apple iOS and Google Android, Xbox and PlayStation, Oculus Quest and Microsoft HoloLens, etc.
The company organizes its business into two areas: tools for content creation and tools for managing and monetizing content. In actuality, the revenue from the managing and monetizing content actually outstrips the revenue the company makes from content creation.
The Unity public offering will be the first big test of investor appetite for this new approach to game development and the business-to-business tools that enable the new wave of gaming.
And it’s important to note (as we do here) that Unity doesn’t generate a lot of revenue off of its position as arguably the most popular game development platform. In fact, Unity has been pretty bad at monetizing the game development engine. It’s the ancillary services for in-game advertising, player matchmaking and other features that have made Unity the bulk of its money.
And there’s still the company’s biggest competitor, Epic Games, waiting in the wings. Here again, the analysis from TechCrunch’s previous reporting is helpful:
[Unity] also will want to benefit from comparisons to Epic Games, given [Epic] was just valued at $ 17 billion and has much greater public name recognition and hype.
To accomplish this, Unity seems to be underplaying the significance of its advertising business (adtech companies trade at much lower revenue multiples). In the past, Unity referred to its operations in three divisions: Create, Operate and Monetize. At the start of August, the SVP and VP leading the Monetize business switched titles to SVP and VP of Operate Solutions, respectively, and then Unity reported the monetization business as a subset of its Operate division in the S-1.
Consolidating Operate and Monetize into one reporting segment obscures specifics about how much revenue the ads business and the live services portfolio each contribute. As noted above, this segment appears to be dominated by ad revenue which means anywhere from 30% to 50% of Unity’s overall revenue is from ads. That should reduce the revenue multiple public investors are willing to value Unity at relative to recent and upcoming SaaS IPOs.
There isn’t a publicly-traded game engine company to directly benchmark Unity against, nor a roster of equity research analysts at big banks who have expertise in gaming infrastructure. Adobe and Autodesk appear to be relevant businesses to benchmark Unity against with regard to the nature of the non-advertising components of the business and Unity’s stated vision. Compared to Unity, those companies have lower growth rates and generate operating profits though; more recent public listings of SaaS companies like Zscaler and Cloudflare are likely to be valuation comps by investors to the extent they focus on its subscription and usage-based revenue streams since their revenue growth and margins are closer to Unity’s.
Both Epic and Unity are moving to meet each other, Epic by moving downstream, and Unity by moving to higher-end applications. And both companies are looking beyond core gaming at other applications as well.
As companies like Facebook, Microsoft, Niantic and others evolve their augmented and virtual reality ecosystems, Epic and Unity may find new worlds to conquer. If public markets can find the cash.
The gaming industry is bigger than the music and movie industry combined and the sector is only going to grow bigger. With lockdown and social distancing in effect, people turned to gaming as an activity for unwinding and having fun at home. Additionally, game creator studios too reported significantly increased sales during this period. The Finnish mobile game company Metacore has also reinvented itself and it landed a notable €25M in fresh financing, all while launching a new gaming title.
Metacore raises €25M in equity and additional funding
Metacore was previously known as Everywear Games. The company has rebranded itself and also raised a €15M investment and a €10M credit line from Supercell, which is another Finnish game developer with notable mobile games titles under its belt, including Clash of Clans. The latest investment will help Metacore fuel the global release of its first title, Merge Mansion.
“Most companies will start with the core loop or gameplay mechanic. Our approach is to lead with the metagame – the core elements and experiences of a game that make a player jump back in over and over again. This was a key factor in how we designed Merge Mansion, and will continue to define our approach to game development,” says CEO and Co-Founder Mika Tammenkoski.
As per the company, its approach to game development seems to be working as Merge Mansion’s player’s 30-day retention rate is apparently around 24% among beta testers.
“These metrics are very impressive, the kind we see when we have a hit game on our hands,” Supercell’s Developer Relations Lead Jaakko Harlas says.
Merge Mansion for the masses
Metacore will now focus on rolling out its first title, Merge Mansion, for a wider audience. Furthermore, it will explore and develop new “metagames.” The company is also aiming at growing its existing team of 15 employees and says it will add at least 10 new hires across functions, including marketing, game design and back-end development.
“Although we’re seeking aggressive growth, our strategy is to keep our teams compact and nimble so they have the freedom to try out new things and run with what works best,” COO and Co-Founder Aki Järvilehto notes.
Image credits: Metacore
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