London-based digital mortgage startup Habito raises €29.7 million and becomes a B corp

Habito, one of the UK’s leading digital mortgage companies, has landed Series C fundraising of around €29.7 million. This news comes on the same day as Habito becoming B Corp certified, meaning it has made a legal commitment to put people and the planet on the same level as profit. 

Founded in 2016, this British startup has helped more than 330,000 people better understand their mortgage needs, and submitted more than approx. 4.9 billion worth of mortgages. Whether an aspiring first time buyer looking to get on the property ladder, a homeowner looking to get the most from their biggest asset, someone planning a next home move or a landlord providing a home to others, Habito’s mission is to make mortgages easier for everyone and give people the best advice wherever they are on their journey to becoming mortgage free. 

By becoming a B Corp, Habito joins a global community of forward-looking companies including Ben & Jerry’s, Patagonia, WeTransfer and more than 3,000 others around the world that use the power of business to solve social and environmental challenges and make the world a better place. In fact, Habito is now the first mortgage company in the UK to make this move. 

Daniel Hegarty, CEO and founder of Habito said: “We’re proud to take our place in the global movement of companies using business as a force for good and especially proud to be the first UK mortgage company to become certified. For us, it’s not just about revolutionising home ownership in the UK, but also about getting our own house in order and looking after our Habito community. B Corp recognises our intent to have a measurable impact on the world. This is only the beginning; it’s our pledge to do better in the world and we’re looking forward to making this intent a reality.”

Habito has now raised more than €69.7 million in total across all rounds, in equity from some major venture capital names, such as Augmentum Fintech, Atomico, Mosaic Ventures, Ribbit Capital, Regah Ventures, SBI Group and mojo.capital.

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LLC vs corp (s / c) for tech startup

Hey community!

Just looking to poll some thoughts / advice on whether I should start my tech startup as an LLC or corporation.

Here is my background:

I live and work in the nyc area and I am a full time employee. I'm currently build a cloud based service and would like some advice on which legal structure to start out with. I don't have any initial investors or employees, but eventually as the platform takes off I would plan to scale and hire, and I would be open to entertain funding if I ever make it that far.

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