What are the legal implications in advertising a product using another company’s name?

For instance, my product is really similar to Tinder on it's core, but for a completely different market (nothing to do with dating), but marketing it as a "Tinder for X" would be an easy way to send the message for potential users. I'm just worried it would be a liability.

Could I get sued for it?

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Airtable’s Howie Liu has no interest in exiting, even as the company’s valuation soars

In the middle of a pandemic, Airtable, the low-code startup, has actually had an excellent year. Just the other day, the company announced it had raised $ 185 million on a whopping $ 2.585 billion valuation. It also announced some new features that take it from the realm of pure no-code, and deeper into low-code territory, which allows users to extend the product in new ways.

Airtable CEO and co-founder Howie Liu was a guest today at TechCrunch Disrupt, where he was interviewed by TechCrunch News Editor Frederic Lardinois.

Liu said that the original vision that has stayed pretty steady since the company launched in 2013 was to democratize software creation. “We believe that more people in the world should become software builders, not just software users, and pretty much the whole time that we’ve been working on this company we’ve been charting our course towards that end goal,” he said.

But something changed recently, where Liu saw people who needed to do a bit more with the tool than that original vision allowed.

“So, the biggest shift that’s happening today with our fundraise and our launch announcement is that we’re going from being a no-code product, a purely no-code solution where you don’t have to use code, but neither can you use code to extend the product to now being a low-code solution, and one that also has a lot more extensibility with other features like automation, allowing people to build logic into Airtable without any technical knowledge,” he said.

In addition, the company, with 200,00 customers, has created a marketplace where users can share applications they’ve built. As the pandemic has taken hold, Liu says that he’s seen a shift in the types of deals he’s been seeing. That’s partly due to small businesses, which were once his company’s bread and butter, suffering more economic pain as a result of COVID.

But he has seen larger enterprise customers fill the void, and it’s not too big a stretch to think that the new extensibility features could be a nod to these more lucrative customers, who may require a bit more power than a pure no-code solution would provide.

“On the enterprise side of our business we’ve seen, for instance this summer, a 5x increase in enterprise deal closing velocity from the prior summer period, and this incredible appetite from enterprise signings with dozens of six figure deals, some seven figure deals and thousands of new paid customers overall,” he said.

In spite of this great success, the upward trend of the business and the fat valuation, Liu was in no mood to talk about an IPO. In his view, there is plenty of time for that, and in spite of being a seven-year-old company with great momentum, he says he’s simply not thinking about it.

Nor did he express any interest in being acquired, and he says that his investors weren’t putting any pressure on him to exit.

“It’s always been about finding investors who are really committed and aligned to the long term goals and approach that we have to this business that matters more to us than the actual valuation numbers or any other kind of technical aspects of the round,” he said.

Startups – TechCrunch

Brooks Keret’s CFO Increased a Cyber Company’s Cash Flow by $1,000,000 in 1 Year – PRNewswire

Brooks Keret’s CFO Increased a Cyber Company’s Cash Flow by $ 1,000,000 in 1 Year  PRNewswire
“startups when:1d” – Google News

Brooks Keret’s CFO Increased a Cyber Company’s Cash Flow by $1,000,000 in 1 Year – PRNewswire

Brooks Keret’s CFO Increased a Cyber Company’s Cash Flow by $ 1,000,000 in 1 Year  PRNewswire
“startups when:1d” – Google News

How to Be a Hands-On Leader (and Why it’s Important for You Company’s Growth)

Starting a business requires a delicate balance of hard work and high level decision-making. As the owner of your business, you determine the course of the company, the products you sell, and the strategies you adopt to promote your brand. However, the day-to-day work determines how you get there, and without hands-on leadership, your long-term vision may take much longer to execute. Striking a delicate balance can be a challenge for any entrepreneur.


StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here

Here’s what you need to know about leading your team to success:

Engaged leaders connect with employees

There are many reasons to be a hands-on leader. One of the most important is what happens when you create and foster connections with your employees.

There’s an old adage in business that employees don’t leave companies, they leave managers. This means that people don’t want to work for faceless corporations; they prefer to connect with the people leading the company. As the owner and leader of your business, you can work closely with your employees and motivate them by expressing your personal drive and vision.

According to a Gallup survey, only 22 percent of employees feel that their leaders have a clear direction for their organization. Furthermore, only 15 percent of employees strongly agree that their leaders make them feel enthusiastic about the future.

A motivated and engaged team works harder, is more energized, and is less likely to quit, which in turn, reduces your turnover costs.


Related: 5 Leadership Traits No Entrepreneur Succeeds Without

Hands-on leaders can win over customers

Not only can an engaged leader win over employees, boosting productivity and operations, but being engaged can also help retain customers. Typically, when a business owner is forward-facing and vocal about his or her company and its industry, customers feel more connected to the business.

While you won’t have personal interactions with customers on a daily basis, you can still get personal through your social media channels. Share both your triumphs and struggles, as this form of transparency will help your clients and customers connect with you on a more personal level.

In a BrandsGetReal survey, Sprout Social found that 70 percent of consumers feel more connected to a brand when the CEO is active on social media. Of those people, 65 percent also say when a CEO “uses social regularly, it feels like real people run the business.”

There are other ways besides being active on social media that can help you reap these customer loyalty benefits, too. Scott J. Corwin, attorney and principal of Scott J. Corwin Law, gives a great example of how he forges connections with his clients:

“I have too often heard from new clients that they were working with another law firm and they got passed along to junior attorneys or even non-legal staff and never had a chance to interact with the lawyer they hired. I put my clients’ interests first and foremost.”


StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here

Tips for being a hands-on leader

It’s challenging to strike a balance between being a hands-on leader and taking on too many small tasks, which can deter you from the big picture of growing your business.

However, it is possible if you keep these simple tips in mind:

  1. Train your team: Make sure your team follows best practices across the board. Set a good example by making sure your team is onboard with your company mission, and how you put it into practice. You can correct any bad habits while also empowering employees to improve and learn at the same time.
  2. Recognize employee needs: As a leader, you must be tuned in to what your team needs (and wants). Deloitte’s 2020 Millennial Survey found that “Job loyalty rises as businesses address employee needs, from diversity and inclusion to sustainability” and more.
  3. Set aside time to work with different teams: Schedule a block of time each week to check in with each of your teams. Rather than trying to jump in here or there, build this time into your schedule until it becomes second nature.

Be a hands-on leader

You obviously know your business better than anyone else. Leading with a hands-on, personalized approach is a chance for you to stay connected with customers, clients and your team. At the end of the day, your customers will appreciate the personal touch and your team will enjoy the opportunity to learn working side-by-side with you.

The post How to Be a Hands-On Leader (and Why it’s Important for You Company’s Growth) appeared first on StartupNation.

StartupNation

Whose Your Landlord CEO on personal tragedy, business traction and his company’s future – Buffalo Business First

Whose Your Landlord CEO on personal tragedy, business traction and his company’s future  Buffalo Business First
“startups when:1d” – Google News

Would you like me to publicly share my company’s seed+ fundraising journey in real-time?

Being an entrepreneur for nearly a decade, having raised some money for 4 different startups, I came across 1000's of educational resources about funding; some of them from war-weary entrepreneurs, some from all-knowing gurus, and some from "friendly" VCs. Many of which were biased and provided little concrete knowledge about the scary beast that is fundraising. I am sure that many of us founders here feel the same way.

I am currently raising a second round for a fast growing startup that I've been working on for the past 2 years. I am thinking about sharing the entire process from start-to-finish in this subreddit (omitting people's names, of course) for the sake of learning together as a community. Thoughts?

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Startups – Rapid Growth and Innovation is in Our Very Nature!