Google/Facebook ads terminology/guidelines mind map + Landing page CRO checklists & LP wireframes, copywriting formulas & teardowns, + advanced Facebook ads targeting checklist

Spent all day taking everything in my head and putting it onto a mind map. It usually helps me find weaknesses in my understanding/skillset, improves memory recall, cements understanding, etc… so I try to do it at least once per business quarter.

Mind map

The mind map breaks everything into digestible chunks of 2 – 4 items per category/subcategory. It's pretty massive (around 6mb in size). The customer journey section is a bit messy, so I apologize in advance for that.

Topics covered:

  • Landing Page CRO – Some standard frameworks & best practices
  • Neuromarketing – Basic psychology of learning modalities, limbic system functionalities & chemicals, cognitive biases, nonconscious motivators, etc…
  • Facebook/Google ads – targeting, content, ad types, etc.. all based on the buyer journey phase.

Link: http://www.xmind.net/m/B2KKmu

*Best experienced on desktop

A few tools (Google drive docs)

Have fun!

submitted by /u/Salaciousavocados
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