Conversion numbers for B2C software products and influencer campaigns vs traditional ads?

We're considering driving some sales via running influencer campaigns on Youtube.

We just launched our first one and got a few sales but the conversion isn't super high. Like 0.25 % in terms of total views of the video.

But still I think that the numbers could be stable as some of the influencer view counts have something like 100k views and we'd end up making like $ 20k LTV on the acquisition so if we paid $ 5-7k or so for the video I think it would be a good deal.

Obviously it varies by product but I'm curious what a typical B2C app marketed via social media influencer campaign conversion looks like.

Are there any decent public stats on this? Usually everyone hides them.

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Boost ROI with intent data and personalized multichannel marketing campaigns

Coronavirus is causing large and small businesses to drastically cut marketing budgets. In Forrester’s self-described “most optimistic scenario,” the analysts project a 28% drop in U.S. marketing spend by the end of 2021. Even Google is cutting its marketing budget in half. As marketers move forward, Forrester predicts marketing automation platforms will grow despite an overall decline in marketing technology investment.

Automation platforms help marketers scale their communications. However, scaling communications is not a substitute for intimacy, which all humans crave. Because of the pandemic, it is harder than ever to get attention, let alone make a connection. More mass email blasts from your marketing automation platform are not going to get you the connections with prospects you crave. So how should marketers proceed? Direct mail captures 100% of your audience’s attention. It provides a sensory experience for your prospects and customers, and that helps establish an emotional connection.

Winning marketers are strategically merging automation and digital data with the more intimate channel of direct mail. We call this tactile marketing automation (TMA).

TMA is the integration of direct mail or personalized swag with a marketing automation platform. With TMA, a marketer doesn’t have to think about creating direct mail campaigns outside of digital campaigns. Rather, direct mail experiences are already fully integrated into the pre-built customer journey.

TMA uses intent data to inform content, messaging and the timing of direct mail touchpoints that maximize relevancy and scalability. Multichannel campaigns including direct mail report an ROI 18 percentage points higher than those without direct mail. Plus, 84% of marketers state direct mail improves multichannel campaign performance.

Read on to see how you can merge digital communications and direct mail to deliver remarkable experiences that spark a connection.

Incorporate intent data

Personalization is a key ingredient of a remarkable experience. Many marketers automate processes by introducing marketing software and then call it personalization. But, oftentimes it’s just quicker batching and blasting. Brands can’t just change the first name on a piece of content and call it “personalized.” Real personalization is necessary and vital for real results. Our consumers expect more. The best way to introduce real personalization within a marketing mix is to use intent data and trigger-driven campaigns.

Startups – TechCrunch

Ready meal startups Equals Health and By Ruby seal successful crowdfunding campaigns – The Grocer

Ready meal startups Equals Health and By Ruby seal successful crowdfunding campaigns  The Grocer
“startups when:1d” – Google News

Financial institutions can support COVID-19 crowdfunding campaigns

The economic impact of the COVID-19 pandemic adversely affected the financial outlook for millions of people, and continues to cause significant fiscal distress to millions more, but such challenging times have also wrought a more resilient and resourceful financial system.

With the ingenuity of crowdfunding, considered to be one of the last decade’s greatest “success stories,” and such desperate times calling for bold new ways to finance a wide variety of COVID-19 relief efforts, we are now seeing an excellent opportunity for banks and other financial institutions to partner with crowdfunding platforms and campaigns, bolstering their efforts and impact.

COVID-19 crowdfunding: A world of possibilities to help others

Before considering how financial institutions can assist with crowdfunding campaigns, we must first look at the diverse array of impressive results from this financing option during the pandemic. As people choose between paying the rent or buying groceries, and countless other despairing circumstances, we must look to some of the more inventive ways businesses, entrepreneurs and people in general are using crowdfunding to provide the COVID-19 relief that cash-strapped consumers with maxed-out or poor credit do not have access to or the government has not provided.

Some great examples of COVID-19 crowdfunding at its best include the following:

The possibilities presented by crowdfunding in this age of the coronavirus are endless, and financial institutions can certainly lend their assistance. Here is how.

1. Acknowledge that crowdfunding is not a trend

Crowdfunding is a substantial and ever-so relevant means of financing all sorts of businesses, people and products. Denying its substantive contribution to the economy, especially in digital finance during this pandemic, is akin to wearing a monocle when you actually need glasses for both of your eyes. Do not be shortsighted on this. Crowdfunding is here to stay. In fact, countless crowdfunding businesses and platforms continue to make major moves within the markets globally. For example, Parpera from Australia, in coordination with the equity-crowdfunding platforms, hopes to rival the likes of GoFundMe, Kickstarter and Indiegogo.

2. Be willing to invest in crowdfunded campaigns

This might seem contrary to the original purpose of these campaigns, but the right amount of seed-cash infusions to campaigns that are aligned with your goals as a company is a win-win for both you and the entrepreneurs or causes, especially now in such desperate times of need.

3. Get involved in the community and its crowdfunding efforts

This means that small businesses and medium-sized businesses within your institution’s community could use your help. Consider investing in crowdfunding campaigns similar to the ones mentioned earlier. Better yet, bridge the gaps between financial institutions and crowdfunding platforms and campaigns so that smaller businesses get the opportunities they need to survive through these difficult times.

4. Enable sustainable development goals (SDG)

Last month, the United Nations Development Program released a report proclaiming that digital finance is now allowing people from all over the world to customize and personalize their money-management experiences such that their financial needs have the potential to be more readily and sufficiently met. Financial institutions willing to work as a partner with crowdfunding platforms and campaigns will further these goals and set society up for a more robust rebound from any possible detrimental effects of the COVID-19 recession.

5. Lend your regulatory expertise to this relatively new industry

Other countries are already beginning to figure out better ways to regulate the crowdfunding financing industry, such as the recent updates to the European Union’s handling of crowdfunding regulations, set to take effect this fall. Well-established financial institutions can lend their support in defining the policies and standard operating procedures for crowdfunding even during such a chaotic time as the COVID-19 pandemic. Doing so will ensure fair and equitable financing for all, at least, in theory.

While originally born out of either philanthropy or early-adopting innovation, depending on the situation, person or product, crowdfunding has become an increasingly reliable means of providing COVID-19 economic relief when other organizations, including the government and some banks, cannot provide sufficient assistance. Financial institutions must lend their vast expertise, knowledge and resources to these worthy causes; after all, we are all in this together.

Startups – TechCrunch

Kickstarter and similar funding campaigns for startups

Good Morning fellow redditors, I hope all of you are doing well and successful. In my case, I'm trying to get there. But i got an idea to help get my start up going with some financial fuel by using a kickstarter campaign and others that are similar.

My question is this; how do you propose your idea for kickstarter without giving it away completely for others to try to copy it?

Secondly, what are the pros and cons to a kickstarter?

Thanks for yall time.


Update: my start up is an app

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Startups – Rapid Growth and Innovation is in Our Very Nature!

Is there any VC/PE fund out there that provides you with standard hygiene marketing campaigns (SEO/E-mails/Social Media campaigns etc) for a standard stake (1-5%)?

I’m hoping I can outsource these basic digital marketing expenses to anyone out there who would like to take a stake as payment. I’m my budget, I can’t justify these expenses with the result they generate given we aren’t able to attract expensive talent.

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Startups – Rapid Growth and Innovation is in Our Very Nature!

WIMS Consulting helps startups launch equity crowdfunding campaigns – Charlotte Business Journal

WIMS Consulting helps startups launch equity crowdfunding campaigns  Charlotte Business Journal
“startups when:1d” – Google News

Omaze raises $30M after expanding beyond celebrity campaigns

Omaze, the startup that became famous for its celebrity-centric fundraisers, is announcing it has raised $ 30 million in Series B funding.

Some of the company’s best-known campaigns include opportunities to meet Michelle Obama, meet “Star Wars” cast members and visit the set of “Star Trek Beyond.” (I’ll admit that I threw my hat in the ring for that last one.) But co-founder and CEO Matt Pohlson said that in recent years, the Omaze model has shifted away from “talent campaigns” to include fundraisers offering prizes like an Airstream Caravel or a trip to the Four Seasons resort in Bora Bora.

Pohlson said he became interested in this model after a campaign combining a chance to meet Daniel Craig and win an Aston Martin, which made him wonder whether the Aston Martin would be a big enough draw on its own. Shortly after that, in 2018, he had a near-death experience during surgery, which he said only strengthened his conviction to move the company in a new direction.

Pohlson recalled the surgeon telling him that he’d flat-lined for four-and-a-half minutes, with extremely low chances for survival, and that he only pulled through because of the “love and optimism” coming from the family members in the room with him.

“Because of the one-in-two-million chance I’m getting, I want to put as much of that out in the world as I can,” he said. “The way we do that is through the money we raise and the optimism we spread. Doing that with talent limits the scalability.”

Plus, by organizing its own campaigns, the Omaze team gets to “pick the causes we’re passionate about,” rather than being limited to the causes that celebrities want to support.

At the same time, Pohlson hastened to add that Omaze would never have been able to move in this direction without the help of stars who attracted a big user base, and he said the company continues to pursue talent campaigns as well — they’re just one part of a larger strategy.

With COVID-19, the company had to delay some of its prizes. After all, celebrity meetings and elaborate vacation getaways don’t make a lot of sense right now. But, Pohlson said, “People get it.” And overall, the pandemic has actually increased interest, giving people “a deeper desire to give back” while also making them “want to dream more than ever.”

The performance of the average Omaze campaign has quadrupled over the past 18 months, Pohlson said, while revenue has increased by 500%.

Omaze previously raised $ 12 million in Series A funding. The new round was led by FirstMark Capital, with participation from Causeway Media Partners, BDMI, Tusk Ventures, Inherent Group, Gaingels, Penni Thow’s Copper and Guy Oseary. Thow and Celtics owner Wyc Grousbeck are joining the company’s board of directors.

“Omaze is unmatched in their ability to empower world-changing charities as a leader in experiential giving and social impact,” Thow said in a statement. “I am honored to join the Omaze board and help them realize their vision of becoming the first for-profit company to give $ 1B to charity in a single year.”

Pohlson said that after Omaze’s expansion started with cars, it recently launched luxury home campaigns. It will use the new funding to expand those campaigns while also introducing additional campaign categories. He also noted that the company recently launched in the United Kingdom, with plans to expand into Western Europe and Asia.

And although Omaze has already raised more $ 130 million for charity, Pohlson said that one of his big goals (as Thow mentioned) is to make it the first for-profit company to donate $ 1 billion in a year.

“We want to pave the way for other social entrepreneurs,” he said. “There seems to have been this false choice between being able to do good in the world and also having a lot of economic opportunity. Our culture has trouble with people being rewarded for doing good. [At Omaze,] we think that holds back people from doing good.”

Startups – TechCrunch