What do you think: startups need branding?

Hello, what do you think: startups should care only about the product and its first users, or branding should also be included in the general strategy of project development?

We're analyzing this topic, as we released an automated brand book builder with thoughts that our main target audience is designers, but as we can see now, business owners are more interested in our product.

submitted by /u/Mrktbloom
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