Like we didn't have enough with COVID.!!..
ICYMI, there's a strong movement against Facebook/IG and it starts to extend to other platforms in it. If big brands can afford to make a stand, smaller businesses can't.
That's with this context in mind that I wrote about 4 activities that you can do to strengthen and upgrade your marketing engine (Audience+Channel+Content).
- Fix your digital plumbing leaks
- Explore new platforms
- Refresh your insights about your target audience(s)
- Add Search Listening to your mix
I've written a long-form here and shared the 4-5 tools that are most useful right now.
I hope you'll get value from it.