Hey guys, I released my pre-launch landing page two weeks ago after a month of developing and testing it across a variety of devices and I just wanted to share some things I've learnt from the process!
This will be my first real business, so if you have any feedback to give or recommendations, I would love to hear it!
1. Make sure your landing page is clear
Use a landing page structure that's been proven time and time again to work. Creativity is all good, but the thing about art is that it's subjective.
You're going for mass-appeal not gold at an art contest.
I had to find this out the hard way, I designed an overly complicated landing page which was a nightmare to develop and a horror show to test across thousands of different devices.
2. Experiment (A/B)
Starting out, I didn't know what would work/what wouldn't so I made sure I just tested everything and recorded the user response.
I picked the best response, created something similar to it, rinse and repeated! It makes sense to be honest, this is how humankind has been testing and improving things for 100's of years so why would it be any different here.
3. Speed it up!
Time is everyone's most valuable asset, so if your landing page takes more than 3-4 seconds to load, you can be sure that a great portion of your potential customers will drop off.
If your landing page takes too long to load because of fancy JS libraries, high quality videos and uncompressed images. Your viewers will already have liked and commented "LOL" on their friends new Instagram post by the time your website has loaded.
4. Safe And Secure
Users who don't feel safe when viewing your landing page will definitely not enter their credit card information. Seemingly little things like adding a "supported payment options" section near your checkout, can make a big difference in converting a viewer into a customer.
Basic but it should be mentioned ;if you don't have a SSL certificate and don't redirect to your https domain, don't expect your users to purchase anything.
5. Gather Feedback
I can't stress enough how important it is to gather feedback from the people that actually matter! Too many people ask their friends would you buy this? How much would you pay for this? This is a terrible way of finding out!
Instead ask the people who are on your site, who are interested in what you have to offer, who are willing to put in their credit card details to find out!
Something we also tried and have found to be very successful, is asking for feedback after a user cancels his/her checkout.
This is the most important step, and therefore it's the most important piece of information we need to acquire; why couldn't we win your business!
6. Test Everything
iPhones alone, there are 24 different ones!
It's a blessing and a curse, but nowadays, there are 1000's of devices and models that a user could be trying to access your landing page from.
You need to make sure that your landing page is consistent throughout ALL of the devices you can support.
I've condensed everything into this infographic (imgur)
If you're about to start out, and thinking about creating a landing page, it might help to keep these things in mind; because they worked for us!
I've written a medium post on this which goes into further details on the tools I used to test my landing page and also what A/B tests I ran.
But I really don't want to get banned. If you are interested, just send me a DM.
I think that should be fine.