Article Marketing is an advertising plan for businesses to write short articles that relate to their industry. The articles are released for free as a way to get more customers and increase the business credibility. You will be given many tips about article marketing that you can use in improving your company.
Use SEO keywords in your articles. Sometimes people who search for a certain term are more likely to buy what you’re selling. Don’t overdo it, though. If you stuff your article with keywords, it will read unnaturally to humans and search engine spiders will penalize it as potential spam.
Work on your word count. A good article should not be too long to be entertaining, or too short to be informative. Different article directories want different sized articles as well. Most look for articles between three hundred to eight hundred words, so if you consistently stick with five hundred, you should be fine.
Find out what topics people search for the most. These are the topics that will likely gain you the most readers, so try to find a commonly searched subject that also fits your niche. Make sure that you include the keywords in the title, so that your article will show up when someone does search.
When you start and article marketing campaign, it is important that you have goals for your self. If you do net set goals so that you know what is considered success and what is failure, you will never have a successful time. If you have direction you are more likely to succeed.
Add anchor text to your links in the author resource box at the end of your articles. The text should include your keywords and should always send the reader to your original article or blog. The text in these will help reinforce your keyword and will drive people to see more information about you increasing your page views.
Article marketing is one of the most powerful internet marketing methods you can use. It is free and can really draw readers to your site. Do not worry if you are not much of a writer, readers are looking for help, not sophisticated words. Provide useful and helpful information and you will succeed.
Do not become discouraged if you can’t get your thoughts organized for your article. Everyone experiences some form of writer’s block now and then. Don’t force yourself to write if you are getting frustrated; go on to another activity and then come back to it later. It is best to think of a subject first and then go from there.
Research keywords before you write a single article. The best keywords are those that generate a lot of site traffic, but don’t have much in the way of competition. When you select keywords for your articles that drive site traffic, you can find yourself on the first page of Google rather quickly.
Write a great article with great content. The article directories will likely disapprove your submission if it is a blatant promotion of your product. You need to submit articles that add value for the reader and are likely to meet the criteria of the web searches that are performed.
Set up a suggestion box on your website for topics that your regular readers might want to see. Encourage regular visitors to your website to submit requests. Then you can fulfill their curiosity by writing articles on their chosen topics yourself or hiring good writers to provide diversity to your website. Your responsiveness will encourage your readers and customers to stay loyal to you and your product or service.
Follow the specific rules of the article submission websites you use. Many of these websites do not allow any direct affiliate marketing links. Some may also reject articles that read as direct advertisements. Few things are as frustrating as having an article rejected due to not following the rules.
Be picky about the products you choose to promote. Affiliate marketing requires enough effort that you don’t want to waste it on products that pay low commissions, target a niche you don’t like or are just low-quality products all around. Find the best products you can and only spend your time and efforts on them.
Consistency in your article marketing will generate far better results than occasional blitzes of articles. Maintain a steady stream of content to keep yourself out there and generate constant traffic and leads. Over time, you may want to hire someone to help write or upload articles for your various campaigns on a regular basis.
Create a daily routine for your article marketing plans and stick to it. The beauty of article marketing is that it helps you build a business that is yours alone. There is no boss standing over you. This is also one of the things that makes it tough. Be accountable to your self, and apply discipline every day.
One of the most effective ways to close your article is by following the main body paragraph with a brief summary, then an author biography. Your author bio should be carefully constructed and should increase the reader’s confidence in your expertise and credibility relative to your authority on the subject matter.
Research your articles by finding statistics to back up your information, and make your article stronger by incorporating the information you find. Well-researched articles are more interesting to readers and they also make you look like an expert in your field by taking the time to find all that extra information.
Don’t forget that writing is a process with steps. Most of us cannot just sit down and bang out a 600 word article. It can be incredibly overwhelming. Break your writing down into short bits. Brainstorm for what you want to write about. Determine what you want your paragraphs to focus on. It is a lot easier to do one chunk of the process at a time.
You have been given a lot of information about article marketing in this article. You can now take this advice and help your business improve it’s overall income level. Remember to remain calm, and let time work for you. You will not succeed if you are always rushing into things without thinking first.
As part of my series about the “5 Things You Need To Know To Create a Successful App or SaaS”, I had the pleasure of interviewing Mike Telem, Co-founder of Kemtai.
Read more here.
The post [Kemtai in Thrive Global] “Remember that it’s not a sprint or a marathon.” With Mitch Russo & Mike Telem appeared first on OurCrowd.
Due to the coronavirus pandemic, numerous businesses are taking a considerable hit in revenue. However, at the same time, we have seen various startups and companies coming up with innovative solutions to tackle the impact of COVID-19. Now, it seems like the UK-based food delivery startup Deliveroo is facing troubled waters due to the pandemic and taking this into consideration, UK’s Competition and Markets Authority (CMA) has given a provisional clearance to Amazon’s investment in the startup.
Do follow our special coverage on coronavirus over here.
CMA provisionally clears Amazon’s investment in Deliveroo
The Competition and Markets Authority (CMA) has given provisional clearance for Amazon’s investment in Deliveroo. This is in light of the pandemic, which has deeply impacted the takeaway firm’s business in the UK. Deliveroo told CMA that it has suffered a “significant decline in revenues” due to the government imposed lockdown for limiting coronavirus’ spread and this is due to the fact that many of the restaurants it dealt with are shut down from some time now.
“Deliveroo recently informed the CMA that the impact of the coronavirus pandemic on its business meant that it would fail financially and exit the market without the Amazon investment,” an update by CMA reads. “ It has provisionally concluded that Deliveroo’s exit from the market would be inevitable without access to significant additional funding, which the CMA considers that only Amazon would be willing and able to provide at this time.”
This is not untrue, considering the fact that most businesses are currently struggling to stay afloat. While VCs have assured that fundings won’t completely dry up, it stands to reason that resources for startups and early-stage companies are required now more than ever. CMA further says that its decision to clear Amazon’s investment is also because Deliveroo’s exit would be detrimental for competition.
Stuart McIntosh, Chair of the CMA’s independent inquiry group, said, “These wholly unprecedented circumstances have meant reassessing the focus of this investigation, reacting quickly to the impact of the coronavirus and deciding what it would mean for the businesses involved in this transaction and, in turn, for customers.”
“Without additional investment, which we currently think is only realistically available from Amazon, it’s clear that Deliveroo would not be able to meet its financial commitments and would have to exit the market. This could mean that some customers are cut off from online food delivery altogether, with others facing higher prices or a reduction in service quality. Faced with that stark outcome, we feel the best course of action is to provisionally clear Amazon’s investment in Deliveroo.”
Amazon’s investment in Deliveroo faced in-depth enquiry
Deliveroo was started in 2012 by founders Greg Orlowski and William Shu with the aim of transforming the online food delivery system. With London-based headquarter, the company operates globally across 14 markets and has over 2,500 employees worldwide. Earlier in May 2019, Amazon led an investment round for the startup wherein it raised a notable €528 million. CMA, however, raised concerns about the deal and said that it could result in higher prices and lower-quality services for customers, restaurants and grocers.
Amazon and Deliveroo were instructed to come up with counter-proposals for concerns raised by the CMA. However, failing to do so, the investment round was undergoing a six-month investigation, which will conclude on June 11, 2020. In its latest announcement, CMA also asked for views on its provisional findings by May 11, 2020, and says it will assess all the evidence before announcing a final decision on the subject.
Image credits: FaceMePLS/Flickr
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The post Amazon’s investment into Deliveroo gets a nod as coronavirus impacts business: All you need to know appeared first on Silicon Canals .
Streaming services like Netflix, HBO and Prime Video are probably making lockdown a little easier. The idea for these platforms was first born in the US, but in the last few years these companies have expanded their productions across the world, widening their catalogue and audience significantly. It wasn’t long before the innovative European startup scene caught on to the idea and decided to make our own versions, tailored to a European audience.
So if you’re into European cinema and TV shows, this is your post. Here we present you 5 cool streaming service startups born in Europe, that are truly shining a light on European independent productions.
Filmdoo – This UK startup intends to be the voice of all those films that never made it to cinema screens or streaming platforms. The London born video-on-demand platform first launched at the 2015 Cannes Film Festival and since then has grown its library to over 2500 titles. It aims to make independent movies reach a bigger audience and promote cultural appreciation.
Cinesquare – Born in Albania in 2017, this startup aims to showcase films from the Balcan Region and also give European independent films a second run after leaving the cinemas. The platform is available in all the Balcan countries and the signup is free, you only pay for what you want to watch. Aside from being a streaming service, Cinesquare also develops exclusive cross-marketing operations with events and festivals to promote the European film industry.
Uncut – This subscription video on demand (SVOD) platform has been available in Belgium and Luxembourg since 2018. With a catalog of over 2600 films, it’s the largest catalog of SVOD films available in the two countries. Founded with the help of Europa Creativa MEDIA, this platform aims to be the voice of European films, and independent ones in particular. The subscription starts at €7.99/month for one screen and €9.99/month for four screens.
Discover.film – Born in London in 2016, Discover.film aims to give a home to the film format that normally gets forgotten by the public: short films. The VOD platform requires users to sign in to be able to consume the content of the platform, but there’s no fee – it’s a free platform. With over 3 million users in more than 180 countries, Discover.film has a vast variety of content that can be watched on TV, online and mobile app. Aside from this, Discover.film also hosts one of the biggest film festivals in the world, The Discover Film Awards.
Joyn+ – Joyn+ is the newbie on this list. Born in Germany in 2019, it has quickly become the largest free-TV and VOD streaming platform in the country. Joyn+ is where TV and streaming come together, meaning that the app features over 50 TV channels and also an extensive on-demand catalog of original shows, series and exclusive previews. The TV catalogue is free of charge, but the streaming catalogue has a monthly subscription that starts at €6.99.
The European film and TV industry is a powerful one, but sometimes it gets overshadowed with big productions from across the ocean. We hope that with this post we sparked your curiosity to consume more in-house productions.