- Startup of the week: Nanolock Security
- Not crash dummies: Investment crowd survives the 2020 test
- UK trials for Covid-busting SaNOtize nasal spray
- JumpCloud raises $ 110M in round led by Blackrock
- Arbe joins Qamcom to bring 4D radar to industrial vehicles
- Israeli healthcare startups offer hope amid pandemic darkness
- Nobel prize winner hails ‘much more precise’ cancer treatment
Startup of the week
NanoLock Security: Protecting the Internet of Things
NanoLock Security is a fast-growing company projecting a 600% increase in ARR in 2021 for its technology that protects the vast and rapidly-expanding $ 15B market of IoT devices which is growing by 24% a year. By 2025, there will be an estimated 14 billion IoT devices worldwide – each one a potential security risk allowing hackers entry into networks. NanoLock blocks advanced persistent threats to IoT and OT connected devices from cyber and fraud attacks by outsiders, insiders and supply-chain adversaries. Connected devices like smart meters¸ smart lighting¸ data concentrators¸ industrial controllers and routers¸ and many others¸ stay protected regardless of whether the attacker has a network or physical access to the device. NanoLock’s customers are major utilities, large industrial companies and major device manufacturers. The company has already partnered with some of the largest telcos and service provider brands worldwide. NanoLock holds six patents and has won numerous awards including the Cyber Breakthrough Award, American Cyber Award and MWC Company of the Year. Watch CEO Eran Fine describe the technology here, and join us for a webinar to meet Eran and learn more about the company on Tuesday, Jan. 19.
Not crash dummies: Investment crowd survives the 2020 test
2020 was a terrible year suffused with suffering, death and grieving – but the financial picture was very different. Stocks plummeted, then came roaring back. Israeli high-tech investment in 2020 soared to a record-breaking $ 9.9 billion, a staggering 27 percent increase from 2019. Companies raised an additional $ 7.8 billion through M&As and another $ 6.5 billion via IPOs on the capital markets. 2020 was the ultimate crash test for the crowd – and they proved they were no crash dummies. Read more in my latest “Investors on the Frontlines” Newsletter on LinkedIn.
UK trials for Covid-busting SaNOtize nasal spray
SaNOtize began Phase II clinical trials in the UK of its nasal spray and lavage designed to eliminate the SARS-CoV-2 virus in the upper airways and stop it incubating and spreading to the lungs. If approved, the treatment would offer another layer of protection, preventing the virus from incubating in the upper airways. It is also being tested under the auspices of Health Canada and has been approved for US trials by the FDA. “The fact that a relatively easy and simple nasal spray could be an effective treatment is welcome news and offers a significant advance in our therapeutic armory against this devastating disease,” Prof. Pankaj Sharma, Director of the Institute of Cardiovascular Research at Royal Holloway, University of London, who is overseeing the trials at Ashford and St Peters Hospitals NHS Foundation Trust in Surrey, England, told the Daily Express. The trials by the Vancouver-based company provide some good news as Britain hits the highest daily death tolls since the pandemic began, sparking widespread coverage in the Sunday Times, the “i”, BBC, Global News, Jewish Chronicle, local radio and many more.
Top Tech News
JumpCloud raises $ 110M in round led by Blackrock
In a world working from home, JumpCloud has emerged as the key technology enabling remote workers to access company data from home without compromising security. The platform’s success is safely connecting employees with the IT resources they need has led to a big growth in business and a $ 110 million investment round led by Blackrock with participation from OurCrowd investors. “Think of us as the Grand Central Station of your IT network,” JumpCloud CTO and cofounder Greg Keller told VentureBeat. “If you need to access something — say an application, file, server, whatever it may be — we are the ones that safely direct you to it. We get employees on the right train and ensure that they have a valid ticket.” JumpCloud is used by more than 100,000 organizations in more than 100 countries. CEO Rajat Bhargava is a serial entrepreneur, investor, and MIT graduate who previously founded nine venture-backed startups of which four were acquired and two IPO’d.
Arbe joins Qamcom to bring 4D radar to industrial vehicles
Arbe Robotics announced a partnership with Sweden’s Qamcom to bring 4D imaging radar technology from the autonomous car market to major new industrial verticals — trucking, agriculture, mining, construction, and delivery pods. “The Qamcom-Arbe deal is significant for technical decision makers because it reflects accelerating commercial interest in next-generation computer vision technologies, notably including ones that use wireless radio waves to supplement or replace human-perceptible visual data,” VentureBeat reported. Arbe’s sensors, which help autonomous cars to drive, also made a splash when they were unveiled at the all-virtual CES. “Everybody thought that, by 2020 or 2021, we would see a significant number of autonomous vehicles and autonomous services and autonomous robots. This didn’t happen. I think there is agreement that the reason for this is the lack of mature sensing technologies,” Ram Machness, Arbe’s VP Product, told Digital Trends.
Israeli healthcare startups offer hope amid pandemic darkness
Amid pandemic fears,Israel is growing as a hotspot for med-tech innovation. “The country boasts more than 1,500 companies in the health care and life sciences sectors, roughly 70% in medical devices and digital health. More than a hundred new companies focused on medical technology launch each year, BioWorld reports.The country “has combined its entrepreneurial spirit with technological curiosity and savvy to create life-altering and life-saving solutions. Contributing to its strength is its interdisciplinary capabilities, which bring together medicine, clinical expertise, materials science, electronics, software expertise and engineering skills,” Meg Bryant writes, singling out OurCrowd portfolio companies Zebra Medical and Insightec for special mention.
Nobel Prize winner hails ‘much more precise’ treatment as OncoHost develops new weapons against cancer in $ 200B immunotherapy market
The immunotherapy market to treat cancer is estimated at more than $ 200B and growing rapidly. Nobel Prize winner Prof. Aaron Ciechanover has hailed the breakthrough developed by OurCrowd portfolio company OncoHost and joined their scientific advisory board. “Until now, cancer treatment has been what I call one size fits all. We bombarded the patient with chemotherapy, radiotherapy, with enormous side effects,” Ciechanover said. “Now we are narrowing it. We are going to be much more precise. We are going to provide treatment that has much less side effects. And we may discover new pathways that are involved in carcinogenesis, enabling us to develop new drugs. They can really profile the patients into groups of patients that will respond to the treatment and those that will not respond. It looks rather promising.” OncoHost seeks to revolutionize immunotherapy treatment with a simple blood test for specific protein types. It then uses machine learning to comb through the data of thousands of patient blood profiles, identifying how different patterns of proteins were associated with success in various immunotherapy treatments. Trials are underway in Israel, the U.S. and are about to start in the UK. The company hopes to bring its life-saving tests to market before the end of 2021.
Your portfolio gets stronger when the OurCrowd network gets involved. Visit our Introductions page to see which of our companies are looking for connections that you may be able to help with.
Despite the coronavirus pandemic, there are hundreds of open positions at our global portfolio companies. See some opportunities below:
- Sales Manager for Trusona (USA)
- Infrastructure Engineer for data.world (USA)
- Product Manager for Morphisec (Israel)
Search and filter through OurTalent to find your next challenge.
The post Newsletter: UK trials for anti-Covid spray + Securing the Internet of Things appeared first on OurCrowd Blog.
As an entrepreneur, you’re always on the lookout for ways to bring more organic traffic to your website. We’re constantly told that “content is key,” but there are plenty of misconceptions out there regarding the best approaches to content curation and marketing, and how search engine algorithms (such as Google’s) give preference to one type of content over another.
The fact of the matter is, churning out as much content as you can isn’t the key to success. In fact, today’s search engines penalize sites that hammer out poor quality content just for the sake of publishing regularly.
Your target audience doesn’t benefit from spammy content, so why would Google give it any kind of preferential treatment? If all you’re doing is pushing out content for the sake of it, not only will your SEO effectiveness likely take a big hit, but your audience will soon seek better quality alternatives, likely in the form of your competitors.
To put it simply, instead of fixating on quantity, start curating your content and sharing relevant material that’s strategic and beneficial to your brand in order to heighten brand presence and awareness.
Let’s dive into the world of content curation, including a few essential tips to help your business.
What is content curation?
More than ever before, consumers are relying with increasing frequency on web content as an essential aspect of their everyday lives. It’s where we get our news, hear about new brands, businesses and products, and it helps us make decisions regarding everything from where we’ll order takeout from tonight to which career path we’ll take.
Today, content curation is key, and forms the heart of a winning content marketing strategy. This is true for interactive content, simple blog posts, photos, videos, podcasts… the list goes on. And if you’re looking to stay on top of your search engine results whilst keeping your audience members engaged, it’s something you need to pay close attention to.
Just as a museum curator picks out art that weaves a narrative, uncovers a truth, or provides consistent education and insight, you must curate your content to ensure your audience truly gains something from its presence on your site.
Content curation is a process of bringing a conscientious approach to your content marketing strategy. It is, in essence, almost a contract between you and your customers: you’ll provide material of value, they’ll engage, share, and drive your numbers to new heights.
Understanding the benefits of content curation
Making the effort to curate content for your target audience pays off, often in ways you might not initially expect.
Let’s take a look at four key benefits of content curation to bear in mind:
- You’ll be recognized as a thought leader or subject matter authority. This is probably the top reason for curating your content, as it’s all about the impression your brand makes on your target audience. Content curation allows you to stand out as an expert in your field.
- It shows you’re on top of trends. The content you curate for your followers will revolve around news and insights specific to your field. By feeding your audience up-to-date, relevant and genuinely interesting material, you’ll remind them that your brand is there with purpose and intent.
- It enables growth. Quality content isn’t only going to edge you toward the top of Google’s search listings, it also has the potential to expand your network, your global reach, and your business as a whole. Content gets shared, commented on and engaged with, and this leads people into conversations and sales funnels before they realize it.
- It keeps you informed. In addition to the benefits of curated content for your customers, what about the benefits for you as an entrepreneur? The most obvious revolves around the fact that, as you curate content, you’ll increase your business knowledge and gain insights you might not have attained otherwise. In essence, content curation keeps you informed and makes you a better entrepreneur.
Steps to targeted content curation
Learning how to curate content like a pro could help give you the edge over competitors.
Let’s take a look at a few basic steps needed for content curation success:
- Figure out the golden ratio of curated content: The first step is to decide how much content you actually want to curate. Most businesses will need to figure out a working ratio of original and curated content and find the best ways to make this work for their organization. It’s important to keep in mind that the ratio of original and curated content needn’t be fixed, and nor does it have to be consistent across different platforms. For example, social media platforms like Twitter lend themselves better to curated content than ones like Instagram.
- Consider your sources: Once you’ve figured out your content ratio, it’s time to think carefully about your sources. While it’s important to ensure that you offer a variety of content from an array of different sources, it’s even more important to ensure that you provide content from reliable and trustworthy sources. Be sure to thoroughly vet your content before sharing it.
- Sharing with style: OK, it’s time to start sharing curated content and provide that all-important value to your customer base. The key thing to bear in mind with this step is that you should add some customization or personalization to curations whenever you can. This can be as simple as writing a sentence explaining your thoughts and opinions when sharing an article on LinkedIn, or linking the content to an event, product, or service you offer.
Content is king: Make your curated content work for you
A solid, effective content curation strategy is vital for success in today’s saturated marketplace, regardless of your startup’s industry. It’s one way to stand out from the crowd, and better yet, curating content helps keep audience engagement high.
The post How to Build a Better Brand Through Content Curation appeared first on StartupNation.