Strip District-based startup Voci Technologies acquired by Medallia Pittsburgh Post-Gazette
“startups when:1d” – Google News
Whether you are using email marketing to simply gain some extra recognition for your home business or employing an all-out marketing campaign intended to reach millions, it can be a very effective form of marketing. This article will provide you with some great tips for having a more successful email marketing campaign.
Continue offering incentives to customers after they sign up for your email list. For example, give customers a 10 percent discount if they remain on your email list for a month. This keeps customers from losing interest in your marketing materials and unsubscribing or deleting your emails after just a couple of newsletters.
When emailing clients, try following up with a free warranty on your products or services. You could insert an order on the email that tells them to get this warranty immediately. The ending P.S. could tell them to act now and not to miss this incredible opportunity to try out something they may love.
If you have images or graphics, put them on the left side of the email message. Make sure that your call to action element is always on this side. Research has documented that this location produces almost double the number of clicks to your product, service or website than placing these elements anywhere else does.
To get the best results from your email marketing campaign, test your messages thoroughly before you send them. Do not just type up a quick message and blast it out to your subscriber list without checking it carefully first. Preview it in different email programs and on different platforms to make sure it will display properly for everyone.
In order to banish all concerns about spam and ensure that no one on your subscriber list is there by mistake, consider employing a double opt-in strategy. Your first message should require some sort of additional action, like replying or clicking on a link, to make certain that the reader wants to receive further emails.
Email marketing marches on, and the good old newsletter has become largely obsolete. Instead of sending around a general circular for all of your subscribers, expend the effort to tailor emails to the interests of their particular recipients. There are many robust programs and services that can help you do this automatically.
Your emails should be readable sans images. Many email providers disable images by default, and unless the user changes their settings, they will not be able to see any images you include. Because of this, any images you include in the emails that you send should also be followed by comprehensive text.
Offer your visitors a free learning course conducted via email. You’ll need to develop a set amount of auto responders, breaking up the lesson into sections. Four to six sections should be an appropriate amount. Make sure the content is both informative and unique. Schedule the sections to be sent out one at a time every 24 hours. This can provide you with a host of benefits, such as enhancing your website, gaining your customers’ confidence, developing your authority, and building your email base.
Use the right font for the right message. Your font should be indicative of your style and email message, and not convey a message that you don’t wish to send. Choose one that is simple and popular, rather than one that you think is really cool, but not everyone may have.
Occasionally mix up your format for a more personal touch. If you use HTML in your messages, try sending out a basic text email instead. This simplicity can create a more intimate appeal to your customers.
Everyone knows that email filters are getting more and more strict. Graphics and other things included in emails are blocked out, so a reader might not even see what you are trying to say. Therefore, a good piece of advice is to use plain text with a hyperlink to your site.
Try following up to your clients with a FAQ section. Include a link onto your email that says to click here to view the frequently asked questions in order for them to have a better understanding of your company. The concluding postscript could inform them to make sure they see you in action.
Make sure your email campaign matches your brand. Use the same logos, fonts, colors as well as a similar messaging style to what your readers could find on your website. This helps the receivers of your email feel comfortable with the content and makes them more likely to open it.
Use plain text and hyperlinks in your email messages, and save the images and Flash animation for your web page. Many email services now filter out images and animations in the name of consumer safety, meaning that your lists may not even see your carefully-crafted images. Plain text messages are guaranteed to go through intact, and then the images on your website will catch your viewers.
If your company already has a strong brand identity, be sure to leverage that brand identity in your email marketing campaign. Keep the same color scheme every time, and don’t forget to incorporate your company’s logo in each message. If your prior business and marketing efforts have built you a trustworthy reputation, feel free to make use of it by tying your new email to your recognizable brand.
Be straight forward with your recipients about what they will be receiving. When someone opts to receive e-mail from you, make sure they know what they’re agreeing to. Keep information easily visible about what they will be receiving in these e-mails and how often these e-mail will arrive in their inbox.
As you formulate your marketing emails, be sure you include references to your company colors or even the logo of your brand. Most of the people who receive your emails have already seen your logo and design scheme on your website, and are familiar with them. So when they see these colors and designs in their emails, they’re more likely to not delete any mail you send to them.
Now that you are equipped with some effective and proven email marketing tactics, it’s time to get out and use them! The tips above will help turn your bland marketing schemes into successful ones by using email and the internet to reach limitless audiences and get your message out there.
This segment is brought to you by Dell Technologies
The great pivot is here in American business, and on today’s WJR Business Beat, Jeff shares the story of an entrepreneurial champion right here in our region who is doing just that.
Derek Dickow, founder of Steward Media, was in the process of building a series of live events when COVID-19 struck. To pivot, Derek took his event series online, continuing to be a resource for his community.
“Impact” is an eight-part virtual events series in which industry leaders provide insight into the impact COVID-19 is having on business.
Listen in below to hear more from Jeff and Derek:
We wanted to provide some wisdom and leadership during this time, so we made a quick pivot… Our first program was the impact on retail, and we had some fantastic speakers and subject matter experts.”
– Derek Dickow
Sign up for the remaining seven “Impact” sessions at DerekDickow.com for free!
StartupNation exclusive discounts and savings on Dell products and accessories: Learn more here
Tune in to News/Talk 760 AM WJR weekday mornings at 7:11 a.m. for the WJR Business Beat. Listeners outside of the Detroit area can listen live HERE.
The post WJR Business Beat with Jeff Sloan: Derek Dickow (Episode 39) appeared first on StartupNation.
A few others and I have finished a social, anxiety-inspired mental health app. We're having trouble promoting to users as big platforms and groups don't allow us to advertise i.e Reddit subreddits, Fb groups, Instagram pages etc. Which is a shame as that's where we find a HUGE chunk of our demographic 🙁 and we don't have the budget for massive campaigns (all self-funded).
I would love to hear different stories of how you came at yours? 🙂
I believe everybody has blind spots. Best thing is…we all have different ones. There will inevitably be things you're seeing we aren't!
p.s Wash your hands! 😉
Miro is a company in the right place at the right time. The makers of a digital whiteboard are seeing usage surge right now as businesses move from the workplace and physical whiteboards. Today, the company announced a hefty $ 50 million Series B.
Iconiq Capital led the round with help from Accel and a slew of individual investors. Today’s investment brings the total raised to around $ 75 million, according to the company. Among the company’s angel investors was basketball star Steph Curry.
What’s attracting this level of investment is that this is a product made for a moment when workers are forced to stay home. One of the primary complaints about working at home is the inability to sit in the same room with colleagues and brainstorm around a whiteboard. This reproduces that to an extent.
What’s more, Miro isn’t simply light-weight add-in like you might find built into a collaboration tool like Zoom or Microsoft Teams; it’s more of a platform play designed to integrate with many different enterprise tools, much like Slack does for communications.
Miro co-founder and CEO Andrey Khusid said the company planned the platform idea from its earliest days. “The concept from day one was building something for real-time collaboration and the platform thing is very important because we expect that people will build on top of our product,” Khusid told TechCrunch.
That means that people can build integrations to other common tools and customize the base tool to meet the needs of an individual team or organization. It’s an approach that seems to be working as the company reports it’s profitable with more than 21,000 customers including 80% of the Fortune 100. Customers include Netflix, Salesforce, PwC, Spotify, Expedia and Deloitte.
Khusid says usage has been skyrocketing among both business and educational customers as the pandemic has forced millions of people to work at home. He says that has been a challenge for his engineering team to keep up with the demand, but one that the company has been able to meet to this point.
The startup just passed the 300 employee mark this week, and it will continue to hire with this new influx of money. Khusid expects to have another 150 employees before the end of the year to keep up with increasing demand for the product.
“We understand that we need to come out strong from this situation. The company is growing much faster than we expected, so we need to have a very strong team to maintain the growth at the same pace after the crisis ends.”