What should I look for in a marketing person?

Hey fellow startup founders,

I’m relatively new here, but not new to startups.

I’ve joined because I’ve come to the point where I believe I have no other option but to hire a marketing person to help grow my startup.

A friend recommended this group and said there are some smart, experienced folks here that can help me understand what I should look for.

So here’s what I want to ask:

  1. What made you understand you need to hire a marketing professional in the first place? What mistakes should I look out for?
  2. What helped you find a good marketing person? What made it clear this was someone you can trust (trusting those people is the hardest for me)?
  3. How was it like working with them? I mean, did they really do what you hired them for? Did it meet your expectations? Did it really make an impact on your bottom line like they promised?

Thanks in advance, everyone.

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Startups – Rapid Growth and Innovation is in Our Very Nature!

One-click housing startup Atmos raises another $4M from Khosla, real estate strategics, and TikTok star Josh Richards

Atmos wants to make designing a house as simple as a single click. Well, that vision is now getting a double click from VCs.

The company, which we profiled back in July, announced today that it raised another $ 4 million, this time from Evan Moore at Khosla Ventures, real estate strategic investors like David Gerster at JLL Spark and Lennar board member Scott Stowell as well as individuals like Adam Nash of Dropbox and TikTok star Josh Richards, who I guess has turned that whole concept of hype houses into a real estate investment thesis. Or something.

That’s on top of the company’s earlier $ 2 million seed round, bringing the total fundraised to $ 6 million if this desk calculator is functioning.

Atmos has made even more progress since they graduated from YC earlier this year. According to CEO Nick Donahue, users have started designing the “first dozen homes” on the platform, and the first home designed through Atmos has now broken ground on construction.

The company has also done an acquihire to expand its team, and it is growing its technology to allow users to more easily visualize their housing designs within the context of specific property lots.

If you’re curious about the company’s founding story and more of what they are doing, definitely read more from our story just a few weeks ago.

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$ 150 Million To Bankrupt: Fraud Startup Tells Court It Had Just $ 25,000 Left After CEO Arrest  Forbes
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CEO details hiring, product plans for insurance-tech startup Steadily after raising nearly $4M – Austin Business Journal

CEO details hiring, product plans for insurance-tech startup Steadily after raising nearly $ 4M  Austin Business Journal
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National Grid Partners Invests in two Artificial Intelligence Startups to Protect Critical Infrastructure – Business Wire

National Grid Partners Invests in two Artificial Intelligence Startups to Protect Critical Infrastructure  Business Wire
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New founder-driven fund aims to back early-stage startups across the Rockies – Denver Business Journal

New founder-driven fund aims to back early-stage startups across the Rockies  Denver Business Journal
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