What should I look for in a marketing person?

Hey fellow startup founders,

I’m relatively new here, but not new to startups.

I’ve joined because I’ve come to the point where I believe I have no other option but to hire a marketing person to help grow my startup.

A friend recommended this group and said there are some smart, experienced folks here that can help me understand what I should look for.

So here’s what I want to ask:

  1. What made you understand you need to hire a marketing professional in the first place? What mistakes should I look out for?
  2. What helped you find a good marketing person? What made it clear this was someone you can trust (trusting those people is the hardest for me)?
  3. How was it like working with them? I mean, did they really do what you hired them for? Did it meet your expectations? Did it really make an impact on your bottom line like they promised?

Thanks in advance, everyone.

submitted by /u/HonestFounder
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