How much inventory for a start-up clothing brand?
I’m not sure if anyone has any experience with clothing start ups here… I’m in the process of creating a women’s clothing brand (direct to consumer) and am in need of some advice!
I have about 10 different styles most come in 2 to 3 colorways. I ideally want to keep inventory low starting out given I’m still working on building brand awareness. Inventory will obviously also depend on lead times. I know I need to carry more mediums than other sizes, I’m just not sure how much more is reasonable.
As a start up, how much of each item, in each colorway and each size should I carry? I was going to size tops XS-XL and bottoms 0-12… should I reduce my size range starting out or will that massively impact the fit?