How much inventory for start up clothing brand?

How much inventory for a start-up clothing brand?

I’m not sure if anyone has any experience with clothing start ups here… I’m in the process of creating a women’s clothing brand (direct to consumer) and am in need of some advice!

I have about 10 different styles most come in 2 to 3 colorways. I ideally want to keep inventory low starting out given I’m still working on building brand awareness. Inventory will obviously also depend on lead times. I know I need to carry more mediums than other sizes, I’m just not sure how much more is reasonable.

As a start up, how much of each item, in each colorway and each size should I carry? I was going to size tops XS-XL and bottoms 0-12… should I reduce my size range starting out or will that massively impact the fit?

submitted by /u/thissideofparadise4
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