What exactly do “email services” do?

My beard isn't as grey as the very first wave of UNIX sysadmins, but I'm familiar enough with the Bat Book to know how to configure a Sendmail server, I hack together Perl and LISP pretty well and on the marketing end I think I have a decent sense of when to send follow-ups and promos and how to target them to specific demographics in our base.

All that said, I don't suffer too badly from NIH syndrome and I don't mind paying for worthwhile services, so I would like to ask the very satisfied customers of Mailchimp/Aweber/Convertkit etc what their preferred service does for them and the killer features they receive from their subscriptions that can't be found elsewhere.

submitted by /u/Locastor
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