How to get in contact with potential clients to pitch my saas business?

Let's say I have some software that can help miscellaneous companies do something better. How do I actually get in contact with the owners in order to pitch my business? Should I write an email to their customer support, message them on their social media page, go directly to their office/site and hope for the best? What would be the best approach? Thank you.

submitted by /u/castorasmic
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