Article marketing can be a great way to build site traffic. Article marketing is the process of submitting articles to directories so that others can post them to their websites as content. Each time someone posts your article you get a link, sometimes two, back to your site. You get traffic and they get great content. It’s a win-win situation and this article will explain how it’s done.
Make your own logo. You don’t have to be a big company to have a logo. When readers build a recognition to your product, this yields trust and loyalty. You should give your readers a familiar logo they will easily recognize.
Short and simple is best when it comes to article marketing. The world of writing for the web is a different beast than writing for a magazine or newspaper. Keep your articles conversational and get rid of any unnecessary information. The easier it is for your reader to understand what you are saying, the more likely they are to continue reading.
Rewrite your article for each submission. To defeat the search engine’s “no-duplicate” policies, simply slightly reword your article each time you submit it. Change it enough that it does not appear to be the same article, and the search engines will provide multiple back-links, one for each new submission you write.
Invest a bit of yourself into the articles you write. Including aspects of your personality and originality will appeal more to your audience than a dryly written article pushing a product. Let people know who you are as you write. Readers will see this and feel more comfortable with you as a person.
When you are composing the first draft of your next article, do not worry about grammar, spelling or proofreading until the article is finished. Sweating over such details in the middle of composition is inefficient and wasteful. Leave the editing and correcting until after the draft is finished. You will write faster – and better, too.
Don’t focus all of your attention on selling yourself when it comes to article marketing, you need to focus on the content. You need traffic on your site and you won’t get any if the content is lacking, plain or just unhelpful. Your readers need to feel that they are getting something out of what you provide or they’ll go elsewhere for information.
If you would like to promote your business with article marketing, begin by simply writing down your thoughts. Don’t pay attention to your grammar or spelling, just write as if you were talking to someone. Once you are finished, go back and edit for clarity. Over time, you should be able to produce a short article in less than half an hour.
Need ideas for articles? Look to the news for interesting stories that you can tie to your niche. News sites typically let you sign up for alerts you can use to stay informed of topics related to your niche. Utilizing current news as subject matter will make your writing topical, current and interesting to all your readers.
You can use popular article sites like Ezine to post unique well-written articles related to your business. You will increase the amount of links to your site and give yourself better reputation in your field. Make sure the article contains useful information and is not just a long advertisement! Always include your bio info with a link to your chosen page, include a 2 to 3% ratio of relevant keywords.
If your article marketing campaign involves formats that allow reader feedback, (e.g. blogging) you should encourage their participation by ending each article with a question. This spurs readers to consider your article more carefully. Those readers that respond will become involved in a communal discussion, tying them closer to your online presence and making them more likely to read your work again.
Sometimes one may be rushed to meet a deadline for an article they are going to produce. Unfortunately this can lead to sloppy mistakes or an otherwise poor quality article. Staying organized and having a good idea of the time one will need is an aspect that is important to article marketing.
Make sure your title is an attention-grabbing one. Regardless of how great your article is, if readers do not click to visit it, they’ll never know it. A catchy title that peaks the interest of readers is what ultimately brings a reader to your site. Create catchy, interesting titles that ensure those searching on the major search engines click on your article first.
You must know how to publicize your published articles. Free online article directories are a great head-start when marketing your articles. Find as many of these directories as you can and post your articles to them. Your viewer traffic should increase dramatically as a result.
Make a promise in your article’s title and answer it with the content. People read articles to find solutions. Offer them “5 tips for…” or the “best ways to..” and then add real, useful information in the article body. Look for unique, fun or unconventional tips that do not appear in every other article on the topic.
When writing articles for online marketing, remember that it’s important to have good, basic English skills. If you are a non-native speaker, be sure to have a native speaker proof read your articles. It isn’t enough to have them pass copy-scape and a spell-check. Your writing should sound as native and natural as possible to appeal to a wide audience, and that takes proofreading by a native speaker.
If your goal in your article marketing is just to gain backlinks to your site, then you can focus slightly less on the quality of your content. The main goal in this type of article marketing is to be unique so that your content helps drive up your search engine rankings.
You can see just how effective article marketing can be at bringing traffic and attention to your web site. With these ideas you have all you need to start building back links with directory submissions. So, start writing great articles, submit them to the directories on a regular basis and watch your traffic increase.