I have a platform with plenty of highly talented designers and illustrator but i have no idea how to sell their services to agencies. Since they are pretty professional but relatively cheap it would be the perfect match for design agencies buying services by freelancers BUT these agencies tend to work with their network and dont really break out.
I want to run some ads and try to get at least one customer but i struggle finding the right marketing mix. I already called the biggest publisher companies germany since my assumption was that editorial people will buy illustrations but it seems that design is getting buyd by design companies and ad agencies.
Should i continue trying non scalable cold calling or is it a better idea to get some google, facebook and instagram ads running? I already burned some money on bad creatives and targeting unfortunately.
Thank you guys!