Vision and Mission statements for two sided markets

I am working on an innovative service and right now I’m working for the vision and mission statement. My business is two sided. Do I therefor make two vision and mission statements? One for the first market and one for the other.

The first market has slightly other characteristics and needs then the other, because it is ‘slightly’ I feel like it it won’t be needed. But still the difference is important.

submitted by /u/akim-ennuk
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