London-based data startup Count raises €2.2M, launches all-in-one data platform to help startups amid COVID-19

Founded in 2016, Count is the all-in-one data platform that gives early and growth-stage companies everything they need to consolidate and analyse their data rapidly.

After raising $ 2.4 million (approx €2.2 million) funding led by LocalGlobe, the London-based company has opened up its data platform to startups working in the fight against the coronavirus crisis for free.

Notably, the seed funding round was led by LocalGlobe, with participation from Global Founders Capital. Angel investors, including Charlie Songhurst, the former head of corporate strategy at Microsoft, have also backed the round.

Remus Brett, Partner at LocalGlobe, said:

“Most people know that data is incredibly important, but the ability to take it and tell stories with it remains difficult. Now more than ever, we see the value in being able to process and analyse data at speed, to help us make critical decisions. Count makes it possible for even very early stage companies to begin making decisions based on the analysis of their data.”

6 months free access!

The company hopes the speed and ease of implementation of its platform will be of help to organisations tackling the direct and indirect impacts of the COVID crisis. It is offering organisations six months free access to the Count platform as well as dedicated analytical support to teams most in need of analyst support.

Born out of frustration!

Count’s superior data consolidation and analysis features were designed to help growing tech companies make strategic and operational decisions with confidence.

This UK company was founded by former management consultant Oliver Hughes and Imperial College physicist Oliver Pike, who was frustrated by the number of people who weren’t able to make data-driven decisions because of the complexity of standard data software and the technical and design constraints accepted by the industry.

Hughes said:

“During our research, we spoke with hundreds of teams who were struggling to move quickly because of the limitations of their data infrastructure. No matter the size or stage of the business, they were struggling to consolidate their marketing, customer and operations data in one place and give everyone in their team easy access to the information they needed.”

Uses data effectively!

To solve this problem, Count is a data warehouse, transformation tool, and visualisation and reporting platform all in one. It provides teams with everything they need to use their data effectively in a fraction of the time and cost of current approaches.

Oliver Hughes explains:

“Rather than iteratively purchase and implement different data products as internal resources allow, Count allows teams to create a mature data capability instantly so they can get on with growing the business.”

One of the core differences between Count and other data tools is the lack of dashboards. Instead, analysis and visualisations in Count are all completed in data notebooks.

“notebook SQL.”

In comparison, Count’s notebooks allow users to combine their analysis with text, images, and other content so that users can explain their findings fully and aid collaboration.

Additionally, notebooks offer a range of ways users can explore data based on their experience level. The platform has even created its own “notebook SQL” syntax, which allows users to query data up to 7x faster than SQL.

Hughes explains:

“Over half of our team have partners who are frontline healthcare professionals who are putting their lives at risk whenever they go to work. As a team, we wanted to use the resources we had to help in our small way.”

Main image credits: Count

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