When it comes to article marketing, a lot of people think it is a difficult topic to grasp, but article marketing is only difficult if you aren’t educated enough on the topic. In order to be successful at article marketing, you have to always be on the search for new information. This article serves as but one of many places that you can get the information that you need.
If you’re accepting guest content in order to keep your site fresh and relevant, always make sure you read over the content thoroughly before posting it. Pay attention to the quality of the content, where someone’s links lead to, and if this content has been posted anywhere before, because once you accept the content, it is your responsibility.
When writing copy for affiliate marketing articles, you want to keep your sentences short and accessible. Keeping each sentence less than sixteen words long ensures that your writing stays focused and your readers stay interested. If you are constantly changing ideas in the middle of long sentences, you will lose your readers.
If your site allows for users to post comments on your webpage, you should use the “no follow” link attribute. When the user leaves spam or unwanted site links, the web crawlers will then be notified of that “no follow” attribute. They will not follow that site’s link. This makes you sure that you’re not linking to sites that are full of spam, which keeps your website’s reputation safe.
Article marketing can be a very effective way to drive traffic to your business, but you should never attempt to use shoddy techniques, like automated article writers. These software programs produce horrendous work that will get you thrown off of most article directories in a hurry. Do it yourself or outsource it, but never automate the process.
Avoid using “marketing language” within the article itself. Articles should focus on some aspect of your market in general rather than directly pitching a product or service. The place to get your marketing in is in your short call to action at the end of the article. If the content of the main article is congruent with the call to action, the reader is more likely to buy.
Link yourself up! In each of your articles you should not only provide links to your website homepage, but also to any other articles you have written. Even if they are not exactly relevant, you can include them at the end by saying something like “Other articles by this author include…”
After you have a healthy collection of written articles under your belt, collect them together and make an ebook. Selling this ebook is not a particularly admirable article marketing tactic. Readers will not appreciate you trying to charge them for content available for free elsewhere. A better use for your ebook is as a free reward for customers and potential customers who have expressed interest in your business.
The most important thing to remember when marketing your articles is that ultimately the quality of your content is what will determine your success. Offer your readers information that they will find genuinely useful. If all you are doing is trying to promote yourself or attract attention, people will end up just passing you by.
When you are writing an article, be certain that you that your keywords and links are relevant. There should be a connection between everything in your article, links, keywords and content. If something doesn’t seem right, the search engine may be thrown off track.
Try using some social marketing websites to market your articles, instead of just using article directories. Try using pages like Hub Pages and Squidoo. As long as you have well-written content, you can garner a lot of readers from these sites because they already get high amounts of daily traffic.
Always make your content unique. Don’t base your writing off articles written by others or copy articles and only change a few words. Articles that are 100 percent original stand out, both to readers and to search engines. If you are writing on a topic that is well-covered, add a twist or a new way of looking at it to keep it unique.
To succeed with article marketing, take the time to read what other writers in your niche topic write about. Make sure that your piece can stand apart while still bringing excellent quality and honesty. You will also be able to spot if any areas are not getting covered well, and will have an excellent starting place.
Don’t use keywords out of context! With LSI (Latent Semantic Indexing), search engines can locate keywords using context and definition, so there is no reason to try to fit a square keyword into a round sentence. Write naturally, using words that relate to your topic and show up on a keyword search.
Set up a suggestion box on your website for topics that your regular readers might want to see. Encourage regular visitors to your website to submit requests. Then you can fulfill their curiosity by writing articles on their chosen topics yourself or hiring good writers to provide diversity to your website. Your responsiveness will encourage your readers and customers to stay loyal to you and your product or service.
Pack your author box with information your readers will find interesting, useful and relevant to your subject. You ought to include a short biography about yourself. Expand on any points that you think your readers will enjoy. Your bio should also contain a link to your website. If you have several sites, make sure the right articles are paired with the right sites.
With the information that you have learned in this article, you should feel a little more positive towards your article marketing endeavors. You want to keep in mind that the information of this article is only a portion of all there is to know, in order to be successful with article marketing. Be on the lookout for more information and form a strategy, based on what you find.