I'm prototyping a hardware product and it is a new type of product for the backcountry skiing market. My plan is to continue developing prototypes and to launch the product with a kickstarter campaign next season. Anecdotally, the feedback I get when I've introduced the product to people is really positive, and as a skier myself, I feel confident that there will be a feasible market for the product. That said, I am not confident as to the size of the obtainable market or price sensitivity, and I know that my confidence is unlikely to be shared by potential investors.
I am looking to set something up to get clear market validation to move forward. I'm interested in hearing suggestions for the best way to do this, and what kind of metrics I would need to validate the product.