Facebook is not only for socializing with your friends and family. There are many different opportunities to help grow your business when it comes to this popular social media site. The information that follows can help you use Facebook to market what you have to offer and grow your customer base.
Marketing through the use of Facebook tabs is an easy and efficient way to get the word out. Why not create a “Promotions” tab and highlight items you have on sale, coupons you’ve made available or even contests you’re running. It’s a great way to allow your followers to easily keep up with what’s going on.
Integrate your Facebook page with your other campaigns. Place links to your Facebook page on your blog, website and in the signature of your professional emails. You should draw attention to your Facebook page by presenting it as a way to get access to exclusive content and more promotional offers.
Decide why you want to have a Facebook page. As with other kinds of marketing to maximize the returns for the business, you must understand why you’re marketing in the fist place. You also need to define your marketing goals and create a corresponding marketing strategy. You must create your Facebook page with your marketing strategy in mind.
Facebook Offers allows you to promote contests or free giveaways to your customers. You just have to set the offer up, then on your wall, make it into your latest Promoted Post. A good offer will appeal to potential customers as well.
If you have a follower complaining on your Facebook page, try your best to resolve the issue publicly. This will let others know that you are a reputable business and will handle all of your obligations. If you cannot resolve a dispute with a customer publicly, try handling it in private.
If you want to use Promoted Posts, do so only with your current fan base. When a non-fan sees “Promoted”, they think it’s a “Sponsored Ad” and tend not to click on it. Your current fans won’t think that way as they already know who you are and what you do, and obviously like it.
Carefully chose your updates. Your subscribers will quickly lose interest in your updates if you do not share valuable content. Your updates ought to be entertaining, helpful and educational. Look at the information on Facebook Insights in order to determine which updates have been most successful. Then, you can give your readers more of the same content.
When working on Facebook fan engagement through building conversation, lean towards posting easy to answer questions. If you post complex questions, you won’t get many responses and you could even drive some fans away. Keep the questions simple, and aim for questions that only take a few words to answer. This will increase the interactivity surrounding your page.
Never rely on anyone else’s advice as to when the best time for updating your page is. While a non-profit may find people are more charitable on the weekend, that doesn’t mean your customers aren’t actually checking out your page at work. Do your own research to figure out when you should be posting.
Integrate your campaign across multiple platforms. You want your branding, your site’s look and feel, to be consistent across your Facebook page, your website, your Twitter page, your YouTube channel, and so on. Consistent branding will make visitors feel more at home on all your business’s advertising platform, and therefore encourage more use of all the platforms.
Promote your Facebook page all over the place. Share the link to your social media profile on your website, on your personal page, on your blog, on your friends’ pages and anywhere else you can think of. The more exposure your page gets, the better it is for your business.
Make content on your Facebook page exclusive. People tend to love what they think is “out of reach.” Try offering something valuable to your audience in exchange for them to “Like” your page. This is a win-win situation for everyone. Some businesses have offered free products like e-Books just for “Liking” their page.
Encourage two-way communication with your customers. If a customer posts a great photo of your product or service, share it with everyone. Also take advantage of the Reply feature getting rolled out to respond directly to particular comments on an individual basis. Facebook allows for both group and individual communication simultaneously.
Do not send too many mass messages to your fans. This is a very impersonal way to reach people, and many of them may delete the content before reading it. If you have something to share, create a status update about it. People are much more likely to read them.
Take advantage of the feature on Facebook that allows you to schedule your posts. It is important that you update regularly to keep up interest in your company. However, you might not have time to sit down each day and write a post. That is where scheduling comes in handy. You can take an hour or two one day to knock out a bunch of posts, and then schedule them throughout the upcoming week.
Know what to avoid when it comes to marketing. There are good things that you should be doing, but there are many mistakes that people have made also. There are tons of examples out there. People often forget to look at examples of mistakes so they can avoid them. Take the time to check out ideas on the common mistakes as well.
Put together a fundraiser on Facebook. Fundraisers are great because it gives you a reason to be “hard sell” promotional in a way that people respect. You are doing it for the greater good, but the side benefit is that your brand’s name is getting out there too. That’s a win-win scenario.
Facebook is not only for socializing with those who are close to you. You can also use Facebook to reach out and help grow your business. Since there are so many users on this site, why not use that to your advantage. Use the tips shared in this article and you can watch your business grow.