Meet GRRRL, The Billion Dollar Brand In-Waiting That’s Adding Activism To Athleisure

How is an athleisure brand with minimal marketing spend and next to zero technical innovation on its way to becoming one of sports retail’s most vital players? Thanks to a woman with the “world’s deadliest thighs,” a focus on female fringe sports and a profound commitment to modern sisterhood.
Forbes – Startups

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