Ever since this whole Corona thing started, I've had more time on my hands then ever before. I've always wanted to start "something" related to tech, but could never figure out how to code. In the past, I had always hired third-world developers to start stuff, but none of that stuff ever gained traction or was maintainable (code wise).
With all the time I've had this year, I've finally got to sat down and really understand how tech works and how to build something. So, we're here in the last month, and I've finally built the usable MVP version of a platform from scratch that I'm proud of. The code is maintainable enough to be scalable in the future, and I have even gotten my first hundred plus users.
The only problem I have now is… marketing it. So I've come here on this subreddit (I've been a lurker, thanks for all your great reads guys) to ask: Where do I get resources to learn how to market to users?
I'm pretty sure that if people were exposed to my platform, that a good amount would download it, and after that a percentage of those people would use it consistently enough. I just don't know where to expose the platform to these people.
I have next to no "real" professional experience in marketing. I can certainly make photos/graphics and even shoot/edit good looking videos, but I don't know where to put this stuff. Is it really just as simple as shifting gears from coding to making unlimited content on social media for people to discover?
Starting an instagram page and posting doesn't ever bring hoards of people to the page and clicking on it. I even tried commenting on many posts related to my particular niche for people to take a look at the platform. This method got a few users which I am thankful for, but nothing scalable and crazy.
What I'm hoping to get out of this post is some discussion or general guidance on where do I get started on marketing something that I've made? If you have your own startup that you have made and grown from scratch, how did you grow it from a minuscule amount of users?
Thanks for your thoughts everyone. This post was much longer than I expected it to be, so if you read it I appreciate it.
Best and stay safe!