Recommend for pivoting to different industry (IoT)

I bootstrapped a heavy equipment location based rental and usage based billing system. Basically the system uses equipment telematics data to determine location and usage counts and do rental billing. I only made the software.

I tried multiple ways to push it (I have another fulltime job), but I couldn't get pilot customers. The main problem is this is very old school industry and they're super anticompetitive. They basically fix the revenue distribution among themselves and super hostile to tech startups.

I'm looking to pivot to some different industry with some adaptations maybe. Can you recommend one?

Thanks

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